Smartphone Solutions

Overview

The year 2009 marked the beginning of an era of the Smartphone, with a market share of nearly 15-20% out of the nearly 1.15 billion phones that were sold.Earlier, the target market for Smartphones were professionals with Enterprise solutions. But with the advent of innovative and UI friendly phones, sporting advanced operating systems, like Apple iOS, Google Android and others, the target market for Smartphones has expanded to include users of social networking and multimedia content.

With availability of an Operating system and a rich connectivity options ranging from internet and social networking to video calling, smartphones have enabled a slew of applications, enriched by a large developer community for applications.

Multimedia applications like Music player, AV player, Photo viewer, Camcorder have emerged as must haves in Smartphones. With most mobiles being sold with cameras today, Smartphones have started to differentiate by adding higher Megapixel cameras and HD camcorder functionalities. Coupled with the emergence of newer multimedia standards and higher processing power in application processors, the High Definition (720p, 1080p, 1080i) multimedia processing has become possible on Smartphones. With its rich experience in portable multimedia and system design, Ittiam has developed IPs for smartphones that enable the device manufactures to differentiate their products. One such differentiation is the ability to do High Definition Video recording and playback on TI OMAP3TM, one of the major platforms in Smartphone market. Ittiam offers its HD 720p multimedia codecs (MPEG4, H.264, VC1) on TI OMAP3 platform, with integration into Android player and recorder frameworks that enable HD multimedia application development for OMAP3 based Smartphones.

Product Differentiations HD 720p Multimedia on OMAP3 Complete Player and recorder solutions on Android Support for Android 2.1 and 2.2 ARM Cortex-A8 based Video codecs ARM Audio Codecs and Audio Effects

Ittiam Advantage End-to-end solutions for multimedia development on Smartphone systems Proven track record in multimedia application development In production with multiple tier 1 handset vendors Dedicated support for IP integration and multimedia bring up