DRM - Ittiam Systems

DRM

DRM

Creators of premium content need to protect their data more than ever before, as all devices go digital and content can easily be distributed wirelessly. For those who have current and future revenues at stake, DRM is the answer. DRM allows you to control access to copyrighted material for a variety of digital formats.

The primary business models delivering premium content to customers are TVE and OTT. The key requirement in such technologies, encompassing the entire video delivery pipeline, is content security.

Ittiam’s vividPlay supports the following DRM schemes:

  • Verimatrix Viewright
  • Microsoft Playready
  • Marlin*
  • OMA*
drm

DRM is integrated into the vividPlay solution as shown in the illustration.

Premium content owners demand additional security mechanism to be built into the video delivery pipeline post decryption, especially if a software based decode solution is used for media playback. vivdSecure is Ittiam’s solution that ensures the necessary security compliance and robustness. The key features of vivdSecure are:

  • Anti-Tampering – Integrity Protection
  • Obfuscation – Prevent Reverse Engineering
  • Anti-Debugging
  • Detection of device jailbreaking and rooting
  • Output Protection Control – HDMI-HDCP
  • Compliant with robustness requirements of various DRM schemes
  • Passive and Active Protection
  • License acquisition
  • Live TV implementations including key rotation
  • Policy Enforcement
  • Blackout support
  • Advertising insertion
  • Standard License Chaining
  • PlayReady License Pre-Delivery
  • PlayReady Network Devices support
  • PlayReady Trusted Clock
  • Remote License Revocation or Management
  • ViewRight-VCAS security and authentication
  • Secure delivery of keys based on VCAS server entitlements checking
  • ViewRightMultiRights™ – Rights Management
  • Supports for heterogeneous networks and devices: DVB, IPTV, Internet TV/OTT, etc.
  • VCAS security functions in HLS-enabled devices

MPEG DASH is a protocol competing with HLS for streaming media delivery and is increasingly gaining prominence. CENC is a scheme within DASH that specifies standard encryption and key mapping methods to enable decryption of the same file using different DM solutions. Ittiam’ s vividPlay solution supports CENC as part of its MPEG DASH based streaming player.

Highlights

Premium content owners demand additional security mechanism to be built into the video delivery pipeline post decryption, especially if a software based decode solution is used for media playback. vivdSecure is Ittiam’s solution that ensures the necessary security compliance and robustness. The key features of vivdSecure are:

  • Anti-Tampering – Integrity Protection
  • Obfuscation – Prevent Reverse Engineering
  • Anti-Debugging
  • Detection of device jailbreaking and rooting
  • Output Protection Control – HDMI-HDCP
  • Compliant with robustness requirements of various DRM schemes
  • Passive and Active Protection

Playready

  • License acquisition
  • Live TV implementations including key rotation
  • Policy Enforcement
  • Blackout support
  • Advertising insertion
  • Standard License Chaining
  • PlayReady License Pre-Delivery
  • PlayReady Network Devices support
  • PlayReady Trusted Clock
  • Remote License Revocation or Management

Verimatrix

  • ViewRight-VCAS security and authentication
  • Secure delivery of keys based on VCAS server entitlements checking
  • ViewRightMultiRights™ – Rights Management
  • Supports for heterogeneous networks and devices: DVB, IPTV, Internet TV/OTT, etc.
  • VCAS security functions in HLS-enabled devices

MPEG-DASH CENC

MPEG DASH is a protocol competing with HLS for streaming media delivery and is increasingly gaining prominence. CENC is a scheme within DASH that specifies standard encryption and key mapping methods to enable decryption of the same file using different DM solutions. Ittiam’ s vividPlay solution supports CENC as part of its MPEG DASH based streaming player.

Markets

Media SDKs and Cloud workflow solutions for encoding and transcoding premium content. Works for both real time and offline streaming scenarios like OTT and TVE.

Client SDKs and Cloud workflow solutions for deploying premium content online video services on tablets, smartphones, set top boxes, smart TVs, etc.

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