Ittiam Systems, a leader in multimedia technologies, today announced the availability of new solutions, offered as Software Development Kits (SDKs), adding to the current portfolio of solutions for content distribution and delivery in the broadcast market. These new SDKs are available for high density/high definition (HD) decoding for in-studio multi-viewer and monitoring applications, CALM Act compliant Loudness Measurement and Leveling (LML) solution and audio/video Adaptive Bitrate Streaming (ABR) with support for HTTP Live Streaming (HLS) and Dynamic Adaptive Streaming over HTTP (MPEG-DASH).

Targeting the fast growing OTT/second screen delivery systems, Ittiam Systems’ new Adaptive Bit Rate (ABR) SDK provides a comprehensive implementation of server systems with support for both HTTP Live Streaming (HLS) as well as MPEG-DASH. Utilizing powerful built-in hardware support for video compression and preprocessing on the DaVinci™ TMS320DM816x video processor from Texas Instruments Incorporated (TI), the system can support high-channel density transcoding/encoding of HD content to tablets and phones. The Ittiam ABR SDK solution can be completed with a ready to install client for Android devices.

Ittiam Systems’ field proven high density, multi-format audio transcoding solution is now enhanced with CALM/EBU R-128 complaint audio loudness monitoring and leveling capabilities, implemented on TI’s TMS320C667x (C667x) DSP. The solution is built on an efficient multicore framework that enables efficient scheduling of multiple audio transcodes on many cores achieving best channel densities. Also available is a new video decode SDK on TI’s DM816x DaVinci video processor, capable of realizing multiple HD decodes for video wall and monitoring applications.

The SDKs are complemented by Ittiam Systems’ next generation neonCaster Hardware Platform, which offers a modular and flexible approach to building hardware for broadcast equipment.

“TI’s broad range of video processors combined with Ittiam Systems’ rich technology provides customers with a complete, easy-to-use solution,” said Atul Verma, business manager, video and audio infrastructure, TI. “We are happy to once again collaborate with a leader in this space that is committed to enabling advanced broadcast applications, as well as ABR, HLS and MPEG-DASH.”

Rohit Bhuva, Vice President of Business Development at Ittiam Systems noted, “With deep expertise in multimedia systems for the broadcast market and many years of experience with TI’smulticore DSPs, our broadcast offerings are optimized to deliver best-in-class value for our customers who are looking for the right price-to-performance ratio. Our field-proven codecs and systems coupled with TI’s world class DSPs enable customers to reduce time to market without compromising on quality.”

Ittiam’s solutions for the broadcast market will be on demonstration at NAB Show 2013 (Booth SU11414), along with solutions for HEVC/H.265 encoding, transcoding and decoding. For more information on Ittiam’s broadcast solutions, please visit the Ittiam website at broadcast or contact us at mkt@www.ittiam.com. To schedule a meeting at NAB Show 2013, please contact us at nab2013@www.ittiam.com.

About the Texas Instruments Design Network

Ittiam Systems is a member of the TI Design Network, a premier group of independent, well-established companies that offer products and system-level design and manufacturing services complementing TI’s semiconductors to a worldwide customer base to accelerate product innovation and time-to-market. Network members provide product design, hardware and software system integration, turnkey product design, RF and processor system modules, reference platforms, software development, proof-of-concept design, feasibility studies, research, certification compliance, prototyping, manufacturing, and product life cycle management. For more information about the TI Design Network, please visit http://www.ti.com/designnetwork.

About Ittiam Systems Private Limited

Ittiam Systems Private Limited, headquartered in Bangalore, India, is a technology company singularly focused on embedded media centric systems. It operates through its network of offices and representatives around the world. Ittiam’s customers include Fortune 100 companies and are distributed across U.S., Europe, Japan and Asia. Since 2004 the company has been consistently rated as the “World’s Most Preferred DSP IP Supplier” in the annual surveys conducted by Forward Concepts Incorporated. In 2005 Ittiam had been selected by Red Herring into the top 100 private companies in Asia. In February 2007, Ittiam received the NASSCOM India IT Innovation Award, a prestigious recognition. In July 2011 Ittiam’s VC won the Product of the Year 2010 from Communications Solutions. In January 2012 Ittiam won two Product of the Year 2011 awards from Internet Telephony. Embedding Ittiam IP inside, annual volume of customers’ products shipped such as Smartphones, Tablets, Broadcast, Video Communication and Wi-Fi Devices is in several tens of millions units For more details, visit www.ittiam.com.