Bangalore. December 29, 2005

Ittiam Systems today announced that the company's advanced media processing and streaming technology will be showcased by its customers and partners in the 2006 International Consumer Electronics Show (CES) in Las Vegas, U.S.A., January 5-8, 2006. More than 10 new consumer products and solutions based on Ittiam’s reference designs, including one “CES 2006 Design and Engineering Best of Innovations Award” honouree will be featured — an indicator of the momentum developed by Ittiam’s industry-leading technology. New end-products and reference designs will include IP video phones, portable media players and recorders, network media players and triple-play set top boxes.

“Ittiam is pleased to have its technology integrated into some of the most exciting products at the upcoming CES”, said Srini Rajam, chairman and CEO, Ittiam Systems. “We are creating the right mix of platforms with front-running media processing, distribution and digital rights management (DRM) offerings that allow our customers to build next generation applications in reduced time.”

Ittiam’s customers will feature several new consumer products powered by Ittiam digital media technology. These include H.264 based triple play IP STB from Leadtek Research Incorporated, T600 portable media player by Maxian and PMR-T21 pocket media recorder by Ya Hsin Industrial Company.

Ittiam will also showcase its multimedia reference designs with strategic partners. This includes:

• A next generation IP video phone with high quality H.264 based multi-way video conferencing at CIF resolution and 30 frames per second – all harnessed through optimal implementation on a single TMS320DM642™ digital signal processor (DSP) based digital media processor from Texas Instruments Incorporated (TI).
  
  
• WiFi enabled network media player with Microsoft Windows Media DRM (WMDRM10-ND) and internet radio support. Utilizing TMS320DM320TM DSP based digital media processor from TI this form-factor reference design will feature multi-format video/audio streaming and playback with UPnP compliant content discovery and AV control.
  
  
• TMS320DM320 device based portable media player/recorder with DivXTM DRM featuring Ittiam’s certified media processing components and advanced audio-video post-processing.

Ittiam’s strong presence in CES 2006 underlines the company’s success in translating latest technologies to high performance and high quality solutions for its customers and eventually the consumers.

About Ittiam

Ittiam Systems Private Limited, headquartered in Bangalore, is a technology product company singularly focussed on digital signal processing systems in media and communication. The company operates through its network of offices and representatives around the world. Ittiam's customers include Fortune 100 companies and are distributed across U.S., Europe, Japan and Asia. In 2004 the company was rated as the ‘World’s Most Preferred DSP IP Supplier’ in a survey conducted by Forward Concepts Incorporated. In 2005 Ittiam has been selected by Red Herring into the top 100 private companies in Asia. For more details, visit www.ittiam.com.

Trademarks

TMS320 is a trademark of Texas Instruments. All other brand or product names are trademarks or registered trademarks of their respective holders.

For further details, please contact:
Poornima Chikkananjaiah
20 : 20 MEDIA
Tel: +91-80-22998892/3
Email: poornima@2020india.com