The DaVinci Effect

When your video is better than live, that's the DaVinci Effect. See live action like you've never imagined: closer, clearer and crisper. DaVinci™ technology from Texas Instruments allows a high-performance, video-processing platform to stream directly to a handheld device, an on-board system in your car or your home entertainment center. And because of its DSP-based programmability, you can create unique, feature-rich devices optimized with specific applications in mind and get them to market quickly. The applicability is greater, the design process is faster and the time to begin is now.

DaVinci technology is a DSP-based system solution tailored for digital video applications that provides optimized software, development tools, integrated silicon and support to simplify design and stimulate innovation in less time. It consists of:

• Optimized Application Software: Interoperable, optimized, off-the-shelf digital video and audio codecs, protocols, and user interfaces leveraging integrated accelerators, published APIs and application specific frameworks that utilize a variety of real time operating systems for rapid implementation
• Development Tools: Complete development systems, reference designs, and comprehensive ARM/DSP system level Integrated Development Environment (IDE) to speed design
• Integrated Silicon: Scalable, programmable DSP-based system-on-chip solutions tailored for digital video applications
• Support/Ecosystem: System integrators, hardware and software providers as well as TI and third party comprehensive video system expertise

Ittiam and DaVinci

Ittiam System's market leading DSP solutions will leverage the enchanced processing power and integration that arrives with DaVinci technology. Ittiam will offer even better performance at a compelling system cost in markets served currently with TI’s TMS320C64x™ generation of DSP processors such as Set Top Boxes, IP Video Phones and media distribution.

Ittiam’s solutions for the DaVinci platform will bring the highest quality of digital content and audio-video interaction to the living room as well workplace. Users can now truly utilize their connected world to experience, share and interact using true-to-life media.