# Ittiam > Solving next generation video challenges with real intelligence ## Posts - [You Can’t Optimize Your Way Out of Physics: The Case for Edge AI in Real-Time Applications](https://www.ittiam.com/edge-ai-vs-cloud-ai/): Introduction Artificial intelligence has traditionally been built around the cloud. For years, organizations have relied on centralized infrastructure to process data, run machine learning models, and deliver intelligent experiences back to devices. This made sense when the workloads were batch-oriented and the interactions were asynchronous. But real-time AI breaks that assumption entirely. When a user expects a response in under two seconds, not from a search query, but from a live interaction with a photorealistic avatar, a voice interface, or a video stream, the cloud round-trip stops being an inconvenience and starts being a fundamental architectural problem. You can’t optimize your […] - [What is Edge AI? An Introduction to On-Device Intelligence](https://www.ittiam.com/what-is-edge-ai-an-introduction-to-on-device-intelligence/): Introduction Artificial intelligence has traditionally been built on top of centralized cloud infrastructure. Data is collected on devices, sent to remote servers for processing, and then returned with a result. For years, this model has powered everything from recommendation systems to image recognition. But a fundamental shift is underway, and it is happening faster than most people expected. When we set out to run a real-time AI avatar engine on a mid-tier edge processor, the received wisdom was that this class of hardware simply wasn’t capable of it. Flagship smartphones, possibly. Dedicated cloud GPUs, certainly. But a mainstream consumer electronics chip? […] - [AVIF Still-Image Codec: Potential Enhancements Fueling Future Adoption](https://www.ittiam.com/avif-still-image-codec-potential-enhancements-fueling-future-adoption/): Introduction “A picture is worth a thousand words” is one of the most commonly used phrases. This is a primary reason for sharing information on the webpages using images. However, images constitute the bulk of webpage size and poor compression efficiency, often leading to increased page loading time and subsequently, rendering poor user experience. Several image compression standards such as PNG, GIF, JPEG 2000, WebP and HEIF have successfully emerged to address this issue in their own ways. Recent addition to this list is AV1 Image Format (AVIF) providing not only superior compression efficiency but also a wider feature support when […] - [Content adaptive encoding of User generated content using Ittiam THINKode](https://www.ittiam.com/content-adaptive-encoding-of-user-generated-video-content-using-ittiam-thinkode/): Introduction Global video streaming volumes are growing at a staggering pace necessitating the use of efficient video encoding schemes like content adaptive encoding in OTT streaming workflows. Lately, with the advent of Short Format Video (SFV) segment and hugely successful Social Media apps (SM apps) like Tik-Tok, User-Generated Content (UGC) sharing volumes are also exploding. The ease of capturing and creating video content using budget-friendly handheld devices with their built-in high-res cameras, availability of easy-to-use SM apps for content sharing, low or no-cost of storage for end-users has meant that our desire to freely share thoughts and content with our social […] - [Moving Towards ATSC 3.0 (NextGen TV) with Ittiam Multimedia Software Offerings](https://www.ittiam.com/moving-towards-atsc-3-0-nextgen-tv-with-ittiam-multimedia-software-offerings/): Introduction Over the last two decades, TV broadcast worldwide has seen multiple transitions – from analog to digital transmission, SD video to HD, and now the building momentum towards widespread UHD TV adoption. ATSC 3.0, also called as Next Gen TV, is one of the latest standards for UHD TV broadcast. ATSC 3.0 promises the viewer rich picture quality, immersive audio, interactive content and more robust in-home and mobile reception. To the broadcasters, ATSC 3.0 offers several new monetization opportunities like targeted geo-tagged advertisements, datacasting, video-on-demand, and the highly valuable improved viewership metrics. In this blog, we will take a closer […] - [Delivering Immersive 3D Audio with Ittiam’s Optimized MPEG-H Decoder](https://www.ittiam.com/delivering-immersive-3d-audio-with-ittiams-optimized-mpeg-h-decoder/): Immersive 3D Audio – the next gen audio experience Imagine watching a scene from an action packed movie on your home theatre system wherein there are helicopters and planes flying overhead as scattered ammunition dumps on the ground explode. You hear and perceive the planes zoom past ‘from above’ as you also hear explosion of ammunition ‘all around you’. This would be a full in-scene immersive audio experience as close as possible to the actual scene and reality. Additionally, what if you could also immerse yourself into a similar aural experience on your other media consumption devices like smartphones, tablets, headphones […] - [Unlock full potential of Bluetooth® LE Audio with Ittiam LC3 Codecs](https://www.ittiam.com/unlock-full-potential-of-bluetooth-le-audio-with-ittiam-lc3-codecs/): LE Audio: dawn of a new Bluetooth® audio era Bluetooth® has become synonymous with audio over the years. It has touched our lives pervasively in varied product forms such as wireless headphones, handhelds and automotive infotainment systems to name a few. In early 2020, Bluetooth® SIG with the intent of delivering next generation audio experience and innovative new applications to users, officially launched Bluetooth® LE Audio. While building on the popular Bluetooth® Low energy standard for low power devices, LE Audio has several key feature additions such as new Low Complexity communication codec (LC3), multi-stream audio, broadcast audio and hearing aid […] - [Power efficient real time VVC decoder](https://www.ittiam.com/blog-power-efficient-real-time-vvc-decoder/): Video is a powerful medium and its popularity as information, entertainment conduit is on the rise. As per market research, video is responsible for significant share of internet traffic. Additionally the current pandemic situation has significant impact on the exponential increase in online video traffic. Applications like virtual meetings at work, online education for the kids, virtual conferences and importantly OTT has seen massive increase in consumer demand. Research and development in video compression and related technology ends up with new compression standards in market to address the demands. The recent VVC/H.266 video standard by JVET/MPEG provides significant advantage of compression […] - [Under the Hood of Video Apps That Bring Home Meetings, Movies and More](https://www.ittiam.com/blog-enhance-video-apps-with-ai/): In the new norm we are in, video is ubiquitous in our homes from office desk, living room to our game room, all within a few feet away from each other. Virtually every call we make or receive can be turned into a video call. Every program on TV can be viewed later on a different screen and every training program is available as an online video session. Suddenly and more so refreshingly, it’s a brand new world where numerous video apps surround us with an intent to assist, entertain, and enlighten. How would they look under the hood; similar or […] - [Does playback of VBR streams generated by CAE deliver high QoE? Yes.](https://www.ittiam.com/blog-vbr-cae-high-qoe/): Have you ever wondered if VBR streams resulting from CAE negatively impact QoE, in comparison with CBR stream playback? Read on to quash those thoughts. By using the right representation or manifest file, you can deliver the best QoE, thus motivating viewers to keep coming back for more content. ABR, CAE and VBR Adaptive Bitrate (ABR) streaming has become ubiquitous in video streaming industry owing to the benefits it offers such as reduced buffering, quick start time and good QoE for both high-end and low-end internet connections While ABR streaming does pose some challenges, users and developers can overcome these by […] - [Save up to 20% Bitrate for Live Streaming with Content Adaptive Encoding](https://www.ittiam.com/blog-cae-for-live-streaming/): Live streaming has become ubiquitous, with all major service providers of TV Everywhere, OTT streaming and social media networks offering live audio video feeds. When it comes to video quality, consumers today expect nothing but the best. The margin for error is even lower with live streaming. While the primary challenge is to ensure live video is not choppy and don’t drop frames, service providers are also confronted with this overwhelming challenge: “How do I bring down my operational expenses and effort in delivering an outstanding QoE?” Advanced Content Adaptive Encoding (CAE) technology provides the answer. As explained in our previous blog, […] - [Content Adaptive Encoding:
Key Decisions for an Effective Solution
](https://www.ittiam.com/content-adaptive-encoding-key-decisions-effective-solution/): Content Adaptive Encoding drives significant bitrate savings. Here are six questions that will help you gain better understanding of an effective CAE solution. The Holy Grail of video encoding continues to be an optimal balance between perceptual quality and compression efficiency. The quest for achieving a perfect trade-off between the two factors inspires us to find the most effective way for optimal bit allocation for a given video. While traditional multi-pass encoding with fixed bitrate ladder overspends bits for simpler contents, Content Adaptive Encoding (CAE) solutions are emerging as a promising alternative. By allocating only the required bits for a given […] - [Enabling Effective HDCP Protection – With Or Without a TrustZone](https://www.ittiam.com/enabling-effective-hdcp-implementation-without-trustzone/): Your premium content requires effective HDCP protection. Take a look at how you can drive secure content flow between HDCP connected devices over wired and wireless interfaces like Miracast – even in the absence of complex TrustZone mechanisms. While consumer appetite for 4K content continues to rise, content creators face the need to protect their premium quality content from the risk of unauthorized mass duplication and distribution. This explains the growing importance of High Definition Content Protection (HDCP). HDCP protection ensures effective content gatekeeping in the last stage of the distribution process, using rigorous authentication and encryption techniques. HDCP 2.2 that […] - [Perceptual Video Quality Metrics: Are they Ready for the Real World?](https://www.ittiam.com/perceptual-video-quality-metrics-ready-real-world/): VMAF shows good correlation with MOS, promising to get better in future to serve as a consistent perceptual video quality metric for content adaptive encoding The fundamental objective of most Content Adaptive Encoding (CAE) solutions is to optimize bandwidth without significantly reducing perceptual quality. While traditional fidelity metrics such as PSNR are well accepted as reliable, objective indicators of video quality, they are not good indicators of perceptual quality – and hence do not work well with CAE. The golden reference – DMOS – is perhaps the best indicator of human perceptual quality since it is rated by trained humans. For […] - [Give Automotive Infotainment Systems an Edge with Video Innovations](https://www.ittiam.com/give-automotive-infotainment-systems-edge-video-innovations/): The constrained automotive turf offers unique opportunities for video innovations that could pave the way for more sophisticated car head units Like many of you, I spend the most amount of time inside my car, when away from work or home. The saving grace is, while not yet the living room on wheels that it could be in a few years, the average car is chock-full of lifestyle, entertainment and convenience options. The car dash or head unit however significantly trails behind its more illustrious counterpart – the smartphone, which has become fairly simple to engineer with standard hardware components and […] - [Connectivity Solutions: How Miracast Continues to be Relevant](https://www.ittiam.com/connectivity-solutions-how-miracast-continues-to-be-relevant/): While newer, better technologies from the likes of Apple and Google are more popular, Miracast is still relevant, serving as an essential part of an OEM’s screen sharing and connectivity solutions By enabling seamless integration of smart devices with TVs, vehicles and other screens, screen mirroring and connectivity technologies have completely redefined infotainment and communication management. Apple’s CarPlay and Google’s AndroidAuto are the popular connectivity solutions in the automotive space, while Apple’s AirPlay and Google’s Chromecast lead the consumer electronics market. However, there is another software-based standard that stands out and calls for our increased attention. Yes, in this blog, we […] - [Choosing the Right Audio Codec Implementation](https://www.ittiam.com/audio-codec-implementation-ones-best/): Leverage five key evaluation criteria to choose the right audio codec implementation for your application Be it enterprise or popular consumer electronic applications, today’s users expect nothing less than outstanding audio quality. Which is why manufacturers seek the right audio codec solutions to power their products. While high performance software audio codecs enable us to engineer superior audio experiences, choosing the right audio ccodec implementation for an application can be a highly complex and challenging task. In this blog, we recommend five key decisive factors and provide a quick checklist under each factor to help engineers simplify their codec evaluation process. […] - [Unraveling the Karaoke Technology](https://www.ittiam.com/unraveling-karaoke-technology/): Take a peek into karaoke audio processing. Explore how the various components of of a software driven karaoke player improve perceptual quality, enabling truly entertaining experiences. Fitted with disco balls, colors and lights, and powered by the latest technologies including high definition graphics and Bluetooth, today’s karaoke machines offer a complete package of fun and entertainment. Though next-generation video games threatened to push karaoke off into history’s graveyard in the early 2000s, karaoke managed to survive over the years. Today, we are seeing a cultural resurgence of the interactive entertainment system, as it continues to capture new audiences with many innovations […] - [Up to 10% Improvement in Compression Efficiency of the libvpx VP9 Encoder](https://www.ittiam.com/10-improvement-compression-efficiency-libvpx-vp9-encoder/): Preliminary results of algorithmic improvements in libvpx to improve quality - [High Performance Platforms for Video Encoding – A Preview at IBC 2017](https://www.ittiam.com/high-performance-platforms-for-video-encoding-a-preview-at-ibc-2017/): State-of-the-art platforms to enable rapid growth in advanced video formats like HEVC 2017 will perhaps be our busiest year at the IBC show yet. Over the next four days, we will be engaging with several industry players to define the future of their products and solutions, and in turn the future of video encoding itself. We kick started our presence at the event by leading the discussion on AV1 as part of the paper session titled “Beyond HEVC – how to build an even better codec” at the IBC conference yesterday. The key highlight at the show is our HEVC based […] - [Driving High Performance in Bluetooth Devices with Modified SBC Codec (mSBC)](https://www.ittiam.com/driving-high-performance-bluetooth-devices-msbc-codec/): Explore the advantages of leveraging the Modified SBC Codec (mSBC) for Bluetooth devices.  Low complexity Sub Band Coding (SBC) is the de facto codec for Bluetooth Advanced Audio Distribution Profile (A2DP) mandated by the Bluetooth Special Interest Group (SIG). In this blog, we explore mSBC or Modified SBC codec – a special case of SBC widely used in Bluetooth modules that support Hands Free Profile (HFP), Head Set Profile (HSP), as well as Wide Band Speech. Bluetooth continues to be the most popular technology for wireless audio streaming, given its ease of use, ubiquity, low power requirements and low cost. The […] - [Driving Faster Content Preparation with Scalable Chunked Encoding](https://www.ittiam.com/driving-faster-content-preparation-scalable-chunked-encoding/): Key factors that enable scalability Why chunked encoding? One of the biggest challenges with on-demand video is delivering the most optimal content for distribution. While multiple ABR representations, higher resolutions like 4K, higher frame rates and newer compression formats like HEVC and VP9 contribute to improvements in user experience, the encoding process gets increasingly complex and hence slow. This puts content preparation workflows under a lot of pressure to deliver content within the stipulated turnaround time. With chunked encoding, we can effectively address this concern. Scale of increase in complexity 1080p30 to 4Kp60 – 8x H.264 to HEVC/VP9 – 3 to5x […] - [Making Optimal Deployment Choices for an Encoding System on AWS](https://www.ittiam.com/making-optimal-deployment-choices-encoding-system-aws/): Choose the right Amazon EC2 instance type and instance storage type to minimize OPEX and uniquely position your encoding workflow. Global media companies and studios including Netflix, Amazon, 20th Century Fox and Warner Bros. are increasingly harnessing the cloud to deliver optimal quality video and audio streams in a scalable and easy manner. Amazon Web Services (AWS) has emerged as a popular choice for video encoding in public cloud systems. Even the largest streaming service – Netflix – has been deploying its encoding systems on AWS for the last five years to effectively scale its services. THINKode, Ittiam’s ML based chunk […] - [Enhancing the Compression Efficiency of the libvpx VP9 Encoder](https://www.ittiam.com/enhancing-the-compression-efficiency-of-the-libvpx-vp9-encoder/): Having enhanced the speed of libvpx, we are now addressing improvements in quality. VP9 video encoding algorithms, as implemented in libvpx – the open source software video codec library from Google – offer a BD rate improvement of 35-40% over H.264/AVC encoders. The bandwidth gains it enables, combined with its royalty free distribution model, make VP9 an attractive candidate for usage in a number of applications, increasingly driving leading companies to adopt the format. Against this backdrop, we at Ittiam are working on getting more out of the new format. (Learn more about Ittiam’s VP9 encoder) Growing VP9 support Netflix adopts […] - [Decoding the Buzz over AV1 Codec](https://www.ittiam.com/decoding-buzz-av1-codec/): Unravel the advantages of the open source video codec, led by the Alliance for Open Media (AOM) The Internet streaming media industry is hoping for greater innovation in video encoding with the advent of AV1 – a royalty free video codec currently under standardization by the Alliance for Open Media. The AV1 advantage Prior to the formation of AOM, Google, Mozilla and Cisco were focused on developing VP9, Daala and Thor, respectively, as royalty-free video codecs. AOM – a consortium of industry leaders – quickly combined the best features of these three formats to form AV1 – a single royalty-free video […] - [HDR color space conversion - DCI/P3 to Rec. 2020](https://www.ittiam.com/hdr-color-space-conversion-dcip3-rec-2020/): Content preparation with High Dynamic Range (HDR) video involves a lot of processing before the codec (encoder) comes into play. Providing correctly processed inputs to the encoder is essential to preserve the range of colors. HDTV, UHDTV and Color Spaces The color spaces supported by TVs and mobile devices have evolved significantly over the years. Support for wider color gamut is one of the key developments in display technology, along with increasing resolutions and frame rates, enabling devices to display colors that are closer to what the eye perceives and is also required for High Dynamic Range (HDR) media. This section […] - [Insights into VP9 for online video at SMPTE 2016](https://www.ittiam.com/insights-vp9-online-video-smpte-2016/): This is the 100th year of SMPTE and the Annual Technical Conference (ATC) held between 24th and 28th of October was a landmark event celebrated by the industry. We were humbled to be a part of this event and put together our insights about relevance and readiness of VP9 for the online video industry in the form of a manuscript paper and presentation for SMPTE members at the conference. We were represented by Mukund Srinivasan, VP – Cognitive Media Client Business and Head of Americas Business Strategy for Ittiam and were excited to see the level of interest in VP9 and […] - [Efficiency in Cloud Transcoding](https://www.ittiam.com/efficiency-in-cloud-transcoding/): The latest Intel devices targeted at media centric loads, such as the Intel Xeon E3v4 processors, include integrated GPUs and dedicated video hardware that significantly improve the video processing capabilities of these processors. These devices feature Intel’s QuickSync Video (QSV) that offers significantly high encoding channel densities. At the fastest speed setting, QSV is capable of transcoding up to 16 concurrent 1080p30 H.264 channels on a single Intel Xeon E3 1285L v4 processor. Hardware platforms such as Intel’s Visual Compute Accelerator (VCA) include 3 Xeon E3v4 processors on a PCIe card. With up to 4 such cards in a 1 RU […] - [MPEG2-TS Encapsulation Overheads in HLS](https://www.ittiam.com/mpeg2-ts-encapsulation-overheads-in-hls/): The MPEG-2 Transport Stream (MPEG2-TS, M2TS orTS) is a standard container format specified in MPEG-2 Part 1, Systems (ISO/IEC standard 13818-1).MPEG2-TS encapsulates digital audio and video, offering error correction and synchronization features. Introduced in 1995, it has been extensively used for transmission and storage in broadcast systems such as DVB, ATSC and IPTV. Recent years have seen the rapid adoption and rise of Adaptive Bitrate (ABR) streaming over HTTP, as employed in Over the Top (OTT), Video on Demand (VoD), Pay TV and other internet based media delivery services. MPEG2-TS continues to play an important role in ABR streaming through its adoption as the […] - [Reflections on the First MSU HEVC Encoder Comparison Study Report](https://www.ittiam.com/reflections-on-the-first-msu-hevc-encoder-comparison-study-report/): Ittiam’s i265 HEVC encoder recognized as ‘pareto optimal’ in MSU report Moscow State University’s HEVC/H.265 video encoder comparison study report was released to the public recently. This is one of the first independent evaluations of HEVC encoder offerings in the marketplace with a focus on file based transcoding that aimed at studying 3 segments (fast transcoding, universal transcoding, and high quality ripping) on 2 different platforms (one, a high end Intel dual Xeon E5 v3 server, and, the second an Intel Core-i7 4770R desktop/NUC grade device). We participated in the comparison and shared our CPU only and GPU accelerated HEVC encoders […] - [VP9 Video Encoder with Faster Turnaround](https://www.ittiam.com/vp9-video-encoder-faster-turnaround/): libvpx is a software video codec library from Google which serves as the reference software implementation for the VP8 and VP9 video coding standards. libvpx is distributed as open source software under a revised BSD License. VP9 video encoding algorithms, as implemented in libvpx, offer a BD rate improvement of up to 40% over H.264/AVC encoders for typical high quality presets in 2 pass encoding mode. This makes libvpx (and VP9) an attractive candidate for usage in applications such as Over The Top (OTT) video delivery services. However, in comparison with H.264/AVC encoders, libvpx has lower encoding speeds that can result […] ## Pages - [Inference Optimization](https://www.ittiam.com/inference-optimization/): [vc_row][vc_column][ittiam_content]Ittiam brings state-of-the-art AI to edge devices with optimized, real-time inference for sophisticated multimodal applications. We unlock the full silicon entitlement across smartphones, laptops, set-top-boxes, smart TVs, and other consumer electronics, enabling cloud-quality AI experiences on-device with the privacy, responsiveness, and cost benefits of edge processing. Our system-level optimization transforms vision, audio, and content workloads to run within tight constraints, making real-time multimodal AI commercially viable on existing hardware.[/ittiam_content][/vc_column][/vc_row][vc_row css=”.vc_custom_1777369292233{background-color: #FDF9F7 !important;}” el_class=”optimization-section”][vc_column][vc_row_inner el_class=”container-row”][vc_column_inner width=”1/2″][vc_column_text css=””] Ittiam’s Edge AI Optimization Stack We optimize your complete AI pipeline. From video/audio decode and preprocessing through multimodal inference, post-processing, multimodal fusion, and intelligent workload […] - [Edge AI Avatar and Optimization](https://www.ittiam.com/edge-ai-avatar-and-optimization/): [vc_row][vc_column][ittiam_content]Ittiam brings state-of-the-art AI to edge devices with optimized, real-time inference for sophisticated multimodal applications. We unlock the full silicon entitlement across smartphones, laptops, set-top-boxes, smart TVs, and other consumer electronics, enabling cloud-quality AI experiences on-device with the privacy, responsiveness, and cost benefits of edge processing. Our system-level optimization transforms vision, audio, and content workloads to run within tight constraints, making real-time multimodal AI commercially viable on existing hardware.[/ittiam_content][/vc_column][/vc_row][vc_row css=”.vc_custom_1777369292233{background-color: #FDF9F7 !important;}” el_class=”optimization-section”][vc_column][vc_row_inner el_class=”container-row”][vc_column_inner width=”1/2″][vc_column_text css=””] Ittiam’s Edge AI Optimization Stack We optimize your complete AI pipeline. From video/audio decode and preprocessing through multimodal inference, post-processing, multimodal fusion, and intelligent workload […] - [NAB-2025](https://www.ittiam.com/nab-2025/): [vc_row full_width=”ittiam_row_blog” gap=”15″ css=”.vc_custom_1551854325510{margin-top: 50px !important;margin-bottom: 50px !important;}” el_class=”landing-logo-wrapper”][vc_column][vc_row_inner][vc_column_inner el_class=”logo-col-wrap” css=”.vc_custom_1551854840554{padding-right: 15px !important;}”][vc_single_image image=”9467″ img_size=”medium” alignment=”center” css=””][vc_column_text css=””] Location: Booth No – W4324 Venue: West Hall, AI Innovation Pavilion, Las Vegas, Convention Center. Date: April 06-09, 2025 [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”ittiam_row_blog” el_class=”listing-wrapper encoding_section_row” css=”.vc_custom_1743500686100{margin-bottom: 50px !important;}”][vc_column][vc_separator color=”sandy_brown” style=”shadow” border_width=”3″ css=””][vc_column_text css=””] AI Based Content Adaptive Encoding THINKode – Video innovation driven by our deep expertise in ML and AI ML algorithm to optimize encoding rate for given content and quality target CAE can bring down streaming and storage cost by 30% (for H.264/H.265/VP9/AV1) CAE provides a big boost to QoE: Consistent Visual Quality […] - [Landing one](https://www.ittiam.com/landing-one/): [vc_section full_width=”stretch_row” css=”.vc_custom_1739173510241{margin-bottom: 0px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #FFFFFF !important;}” el_class=”header-sec”][vc_row css=”.vc_custom_1738923457938{margin-bottom: 0px !important;}”][vc_column width=”1/4″ el_class=”size-col” css=”.vc_custom_1738923434298{margin-bottom: 0px !important;}”][vc_single_image image=”11145″ img_size=”full” css=”.vc_custom_1754476242397{margin-bottom: 0px !important;}”][/vc_column][vc_column width=”1/2″ el_class=”size-col”][vc_wp_custommenu nav_menu=”1237″ el_class=”select-menu”][vc_raw_html css=”” el_class=”button-menu”]JTNDYnV0dG9uJTIwdHlwZSUzRCUyMmJ1dHRvbiUyMiUyMGNsYXNzJTNEJTIybWVudS10b29nbGUlMjIlM0UlMEElMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlM0NzcGFuJTIwY2xhc3MlM0QlMjJpY29uLWJhciUyMiUzRSUzQyUyRnNwYW4lM0UlMEElMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlM0MlMkZidXR0b24lM0U=[/vc_raw_html][vc_raw_js]JTNDc2NyaXB0JTNFJTIwalF1ZXJ5JTI4JTIyLm1lbnUtdG9vZ2xlJTIyJTI5LmNsaWNrJTI4ZnVuY3Rpb24lMjglMjklN0IlMjAlMjBqUXVlcnklMjglMjIuc2VsZWN0LW1lbnUlMjIlMjkuc2xpZGVUb2dnbGUlMjglMjklM0IlMjAlMjBqUXVlcnklMjglMjIubWVudS10b29nbGUlMjIlMjkudG9nZ2xlQ2xhc3MlMjglMjJhY3RpdmUlMjIlMjklM0IlMjAlN0QlMjklM0IlMjAlM0MlMkZzY3JpcHQlM0U=[/vc_raw_js][/vc_column][vc_column width=”1/4″ el_class=”login-col-hed”][vc_btn title=”Login” style=”custom” custom_background=”#993733″ custom_text=”#FFFFFF” align=”right” i_icon_fontawesome=”fas fa-sign-in-alt” css=”.vc_custom_1738935060856{margin-bottom: 0px !important;}” add_icon=”true” el_class=”login-btn”][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1739169130668{padding-top: 215px !important;padding-right: 20px !important;padding-bottom: 200px !important;padding-left: 20px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”banner-sec”][vc_row el_class=”container-row”][vc_column width=”2/3″ el_class=”banner-content-col”][vc_custom_heading text=”Solutions for Every Industry” font_container=”tag:h2|font_size:18|text_align:left|color:%23FFFFFF” google_fonts=”font_family:Nunito%3A300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal” css=”” el_class=”banner-subtitle”][vc_custom_heading text=”Retail Insights On Site” font_container=”tag:h2|font_size:65|text_align:left|color:%23FFFFFF|line_height:1.3″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1739170674587{padding-top: 20px !important;}” el_class=”heading-b”][vc_column_text css=”.vc_custom_1739169165462{padding-top: 20px !important;}” el_class=”color-w”]IttiamInsite is the future of customer analytics for businesses with […] - [IBC-2024](https://www.ittiam.com/ibc-2024/): [vc_row full_width=”ittiam_row_blog” el_class=”listing-wrapper transcoder mobile” css=”.vc_custom_1553495031840{margin-bottom: 50px !important;}”][vc_column css=”.vc_custom_1552027040131{border-right-width: 0px !important;padding-top: 0px !important;padding-right: 15px !important;padding-left: 0px !important;border-right-style: solid !important;}” el_class=”border-width”][vc_column_text][/vc_column_text][vc_separator color=”sandy_brown” style=”shadow” border_width=”3″][vc_column_text] AI Based Content Adaptive Encoding THINKode – Video innovation driven by our deep expertise in ML and AI ML based technique that learns best encoding rate for a given content and quality target CAE can bring down streaming and storage cost by 30% (for H.264/H.265/VP9/AV1) CAE provides a big boost to QoE: Visually better experience at lower bitrate Uses VMAF to estimate visual quality CAE reduces buffering during client playback Field proven for VoD streaming services [/vc_column_text][vc_separator color=”sandy_brown” […] - 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[NAB-2019](https://www.ittiam.com/nab-2019/): [vc_row full_width=”ittiam_row_blog” gap=”15″ css=”.vc_custom_1551854325510{margin-top: 50px !important;margin-bottom: 50px !important;}” el_class=”landing-logo-wrapper”][vc_column][vc_row_inner][vc_column_inner el_class=”logo-col-wrap” css=”.vc_custom_1551854840554{padding-right: 15px !important;}”][vc_single_image image=”9467″ img_size=”medium”][vc_column_text]Venue: Westgate Central tower Suite – C, Las Vegas Date: April 8-11, 2019[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”ittiam_row_blog” el_class=”listing-wrapper” css=”.vc_custom_1551952704156{margin-bottom: 50px !important;}”][vc_column][vc_column_text] Key Solutions We are Showcasing [/vc_column_text][vc_row_inner el_class=”mobile”][vc_column_inner el_class=”border-width” width=”1/2″ css=”.vc_custom_1551956153176{border-right-width: 4px !important;padding-top: 0px !important;padding-right: 15px !important;border-right-color: #fe9833 !important;border-right-style: solid !important;}”][vc_column_text] Ittiam AV1 Encoder Achieve the perfect trade-off between quality & speed   Higher performance at same quality of libAOM New preset at 20%+ gains over open source HEVC at similar speed Compliant to libAOM specifications [/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1551952691936{padding-left: 25px !important;}”][vc_column_text] ML and AI Based Solutions THINKode – Our CAE […] - [Careers](https://www.ittiam.com/careers/): [vc_row][vc_column][ittiam_about_content]If you aspire for a fulfilling & exciting technology career around video, think no further. With our passionate focus on video, nurturing ecosystem, flexible policies, plethora of growth opportunities, and a great work environment, we empower you to chase your dreams, grow into video experts and achieve career excellence.[/ittiam_about_content][/vc_column][/vc_row][vc_row][vc_column][ittiam_product_review] To be an Ittian means to be at the heart of cutting-edge video technology and innovation. [/ittiam_product_review][/vc_column][/vc_row][vc_row][vc_column][ittiam_features_section_layout2 section_image=”6219″ background_image=”1196″ 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title=”Hear It From Ittians” posts=”%5B%7B%22testimonial%22%3A%224918%22%7D%2C%7B%22testimonial%22%3A%224923%22%7D%2C%7B%22testimonial%22%3A%224925%22%7D%2C%7B%22testimonial%22%3A%224931%22%7D%2C%7B%22testimonial%22%3A%224932%22%7D%2C%7B%22testimonial%22%3A%224939%22%7D%2C%7B%22testimonial%22%3A%224937%22%7D%2C%7B%22testimonial%22%3A%224929%22%7D%2C%7B%22testimonial%22%3A%224920%22%7D%5D”][/vc_column][/vc_row][vc_row el_class=”career-tabing-sec”][vc_column][ittiam_vertical_tabbing_layout section_title=”Current Opportunities” 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button_link=”|||” background_image=”315″ button_label=”Let’s talk”]If you have an unending passion for technology, the drive to learn and excel, and great team […] - [Ittiam Unboxed](https://www.ittiam.com/unboxed/): [vc_row][vc_column][ittiam_unboxed_post_section][/vc_column][/vc_row] - [Privacy policy & terms of use](https://www.ittiam.com/privacy-policy-terms-of-use/): [vc_row][vc_column][ittiam_about_tabbing ittiam_about_tabbing=”%5B%7B%22title%22%3A%22Privacy%20Policy%22%2C%22templates_post%22%3A%226377%22%7D%2C%7B%22title%22%3A%22Cookie%20Policy%22%2C%22templates_post%22%3A%229348%22%7D%2C%7B%22title%22%3A%22Terms%20of%20Use%22%2C%22templates_post%22%3A%226376%22%7D%5D”][/vc_column][/vc_row] - [Events](https://www.ittiam.com/event/): [vc_row][vc_column el_class=”aaa”][ittiam_events_posts title=”” events=”%5B%7B%22event%22%3A%228378%22%7D%2C%7B%22event%22%3A%227507%22%7D%2C%7B%22event%22%3A%227813%22%7D%2C%7B%22event%22%3A%227499%22%7D%2C%7B%22event%22%3A%226228%22%7D%2C%7B%22event%22%3A%226247%22%7D%2C%7B%22event%22%3A%226246%22%7D%2C%7B%22event%22%3A%226248%22%7D%2C%7B%22event%22%3A%226249%22%7D%2C%7B%22event%22%3A%226251%22%7D%2C%7B%22event%22%3A%226252%22%7D%2C%7B%22event%22%3A%226253%22%7D%2C%7B%22event%22%3A%226254%22%7D%2C%7B%22event%22%3A%226257%22%7D%2C%7B%22event%22%3A%226259%22%7D%2C%7B%22event%22%3A%226277%22%7D%2C%7B%22event%22%3A%226278%22%7D%2C%7B%22event%22%3A%226279%22%7D%2C%7B%22event%22%3A%226281%22%7D%2C%7B%22event%22%3A%226282%22%7D%2C%7B%22event%22%3A%226284%22%7D%2C%7B%22event%22%3A%226292%22%7D%2C%7B%22event%22%3A%226256%22%7D%2C%7B%22event%22%3A%226293%22%7D%2C%7B%22event%22%3A%226295%22%7D%2C%7B%22event%22%3A%226296%22%7D%2C%7B%22event%22%3A%226573%22%7D%2C%7B%22event%22%3A%226576%22%7D%2C%7B%22event%22%3A%229465%22%7D%2C%7B%22event%22%3A%2211645%22%7D%2C%7B%22event%22%3A%2211536%22%7D%5D” posts=”%5B%7B%22logo%22%3A%226228%22%7D%5D”][/vc_column][/vc_row] - [News](https://www.ittiam.com/news/) - [Request Form](https://www.ittiam.com/request-form/): [vc_row][vc_column][ittiam_contact_form_sec title=”Request Information” image=”1507″ form_text=”`{`ittium_form_shortcode`}`” form_title=”Request form”][/vc_column][/vc_row] - [CSR](https://www.ittiam.com/csr/): [vc_row][vc_column][ittiam_content]While our overarching goal is to drive excellence in video technology, we are equally inspired by our passion for making a difference to the larger community we operate in.[/ittiam_content][/vc_column][/vc_row][vc_row][vc_column][ittiam_spandhana_work]Ittiam’s CSR team works towards applying our collective knowledge and energy for enabling positive change in our community and environment. Backed by our holistic CSR policy, the team helps foster a culture of social commitment, responsiveness and positivity across our organization.[/ittiam_spandhana_work][/vc_column][/vc_row][vc_row][vc_column][ittiam_button_section application_use_button_repeater=”%5B%7B%22button_link%22%3A%22url%3Ahttps%253A%252F%252Fwww.ittiam.com%252Fwp-content%252Fuploads%252F2018%252F02%252FIttiam_CSR_Policy-.pdf%7Ctitle%3ADownload%2520Ittiam%25E2%2580%2599s%2520CSR%2520policy%7Ctarget%3A%2520_blank%7C%22%2C%22button_type%22%3A%22primary-button%22%7D%5D”][/vc_column][/vc_row][vc_row][vc_column][ittiam_product_review]The smallest good deed is better than the greatest good intention[/ittiam_product_review][/vc_column][/vc_row][vc_row][vc_column][ittiam_work_information_sec sec_image=”4684″ sec_title=”Going Green” sub_title=”We conduct annual events such as ‘Dunk the Junk’ and ‘Think Before You Throw’ in association with Parisara, […] - [About](https://www.ittiam.com/about/): [vc_row][vc_column][ittiam_about_content]Ittiam is a technology company globally trusted to identify and conquer the most complex challenges faced by the video industry. By harnessing our extensive expertise and innovation in video, we deliver intelligent high-performance solutions to industry leaders, redefining the power of video technology ‘everywhere’.[/ittiam_about_content][/vc_column][/vc_row][vc_row][vc_column][ittiam_product_review]Ittiam is an acronym for Descarte’s philosophical dictum – I Think, Therefore I Am, signifying our unending quest for widening our horizons of knowledge to achieve technology excellence.[/ittiam_product_review][/vc_column][/vc_row][vc_row][vc_column][ittiam_licensed_section sec_content=”Our brand tagline – THINK VIDEO – forms the cornerstone of all that we do and deliver.” image=”4943″][ittiam_content_layout2]It conveys our passion for video. And for creating an enriching technology ecosystem […] - [Clove](https://www.ittiam.com/clove/): [vc_row][vc_column el_class=”solution-padding”][ittiam_solution_section sec_title=”Seeking to build low power video streaming and networking applications? Harness the strengths of Clove – Ittiam’s suite of industrial video solutions for full-HD video encode and decode.” solution_section_repeater=”%5B%7B%22image%22%3A%22384%22%2C%22title%22%3A%22Production-ready%20hardware%22%7D%2C%7B%22image%22%3A%22385%22%2C%22title%22%3A%22Optimized%20multimedia%20SDK%22%7D%2C%7B%22image%22%3A%22386%22%2C%22title%22%3A%22Rugged%20industrial%20systems%22%7D%5D”][/vc_column][/vc_row][vc_row][vc_column][ittiam_application_use_section sec_title=”Realize a wide array of application use cases” application_use_section_repeater=”%5B%7B%22image%22%3A%22395%22%2C%22title%22%3A%22Video%20Modules%20for%20Unmanned%20Vehicles%22%2C%22hover_content%22%3A%22%3Cp%3EStandards-compatible%20industrial%20networking%3C%2Fp%3E%5Cn%3Cp%3ERich%20graphics%3C%2Fp%3E%5Cn%3Cp%3EMachine%20vision%3C%2Fp%3E%5Cn%3Cp%3ELow%20latency%20video%20streaming%3C%2Fp%3E%22%7D%2C%7B%22image%22%3A%22396%22%2C%22title%22%3A%22Industrial%20Automation%20Systems%22%2C%22hover_content%22%3A%22%3Cp%3EStandards-compatible%20industrial%20networking%3C%2Fp%3E%5Cn%3Cp%3ERich%20graphics%3C%2Fp%3E%5Cn%3Cp%3EMachine%20vision%3C%2Fp%3E%5Cn%3Cp%3ELow%20latency%20video%20streaming%3C%2Fp%3E%22%7D%2C%7B%22image%22%3A%22397%22%2C%22title%22%3A%22Digital%20Video%20Recorders%20(DVRs)%22%2C%22hover_content%22%3A%22%3Cp%3EStandards-compatible%20industrial%20networking%3C%2Fp%3E%5Cn%3Cp%3ERich%20graphics%3C%2Fp%3E%5Cn%3Cp%3EMachine%20vision%3C%2Fp%3E%5Cn%3Cp%3ELow%20latency%20video%20streaming%3C%2Fp%3E%22%7D%2C%7B%22image%22%3A%22398%22%2C%22title%22%3A%22Signage%20Player%2C%20Display%20Systems%22%2C%22hover_content%22%3A%22%3Cp%3EStandards-compatible%20industrial%20networking%3C%2Fp%3E%5Cn%3Cp%3ERich%20graphics%3C%2Fp%3E%5Cn%3Cp%3EMachine%20vision%3C%2Fp%3E%5Cn%3Cp%3ELow%20latency%20video%20streaming%3C%2Fp%3E%22%7D%2C%7B%22image%22%3A%22399%22%2C%22title%22%3A%22Video%20Mixer%2C%20Multi-viewer%22%2C%22hover_content%22%3A%22%3Cp%3EStandards-compatible%20industrial%20networking%3C%2Fp%3E%5Cn%3Cp%3ERich%20graphics%3C%2Fp%3E%5Cn%3Cp%3EMachine%20vision%3C%2Fp%3E%5Cn%3Cp%3ELow%20latency%20video%20streaming%3C%2Fp%3E%22%7D%2C%7B%22image%22%3A%22400%22%2C%22title%22%3A%22Custom%20Applications%22%2C%22hover_content%22%3A%22%3Cp%3EStandards-compatible%20industrial%20networking%3C%2Fp%3E%5Cn%3Cp%3ERich%20graphics%3C%2Fp%3E%5Cn%3Cp%3EMachine%20vision%3C%2Fp%3E%5Cn%3Cp%3ELow%20latency%20video%20streaming%3C%2Fp%3E%22%7D%5D” application_use_button_repeater=”%5B%5D”][/vc_column][/vc_row][vc_row][vc_column][ittiam_button_section application_use_button_repeater=”%5B%7B%22button_text%22%3A%22Download%20brochure%22%2C%22button_link%22%3A%22url%3A%2523%7C%7C%7C%22%2C%22button_type%22%3A%22primary-button%22%7D%2C%7B%22button_text%22%3A%22Watch%20video%22%2C%22button_link%22%3A%22url%3A%2523%7C%7C%7C%22%2C%22button_type%22%3A%22secondary-button%22%7D%5D”][/vc_column][/vc_row] - [I265](https://www.ittiam.com/i265/): [vc_row][vc_column][ittiam_content] It’s the new era of high efficiency. Where video coding is all about achieving uncompromising quality combined with outstanding performance. No wonder, industry leaders are increasingly adopting Ittiam’s i265 suite of HEVC/H.265 codecs to realize the promise of High Efficiency Video Coding. [/ittiam_content][/vc_column][/vc_row][vc_row css=”.vc_custom_1511169973624{padding-right: 15px !important;padding-left: 15px !important;}”][vc_column width=”1/2″][ittiam_product_quality_sec quality_title=”Pristine Quality” quality_desc=”Deliver pristine video quality with our comprehensive toolsets, features and HDR formats fortified by our patented advanced algorithms” quality_background_image=”352″ product_qality=”%5B%7B%22quality_title%22%3A%22Pristine%20Quality%22%2C%22quality_desc%22%3A%22Deliver%20pristine%20video%20quality%20with%20our%20comprehensive%20toolsets%2C%20features%20and%20HDR%20formats%20fortified%20by%20our%20patented%20advanced%20algorithms%22%2C%22quality_background_image%22%3A%22352%22%7D%5D”][/vc_column][vc_column width=”1/2″][ittiam_product_quality_sec quality_title=”High Speed” quality_desc=”urbocharge 4Kp60 encoding and ABR streaming by using the only HEVC encoder with distributed GPU accelerated processing” quality_background_image=”358″ product_qality=”%5B%7B%22quality_title%22%3A%22High%20Speed%22%2C%22quality_desc%22%3A%22Turbocharge%204Kp60%20encoding%20and%20ABR%20streaming%20by%20using%20the%20only%20HEVC%20encoder%20with%20distributed%20GPU%20accelerated%20processing%22%2C%22quality_background_image%22%3A%22358%22%7D%5D”][/vc_column][/vc_row][vc_row][vc_column][ittiam_evolution_content_sec evaluation_content=”Join industry leaders like Google, Imagine Communications […] - [Home](https://www.ittiam.com/): [vc_row][vc_column][ittiam_content] Ittiam is a trusted solutions provider to world leaders in video, enabling next-generation experiences through its suite of intelligent video technologies and solutions. Backed by our proven video expertise and insights, our products deliver real intelligence to solve our customers’ most complex technology challenges. Our success in achieving the best performance, efficiency, agility and reliability makes us your ideal technology partner. [/ittiam_content][/vc_column][/vc_row][vc_row][vc_column][ittiam_multiple_product_section section_title=”Explore our Products” posts=”%5B%7B%22section_type%22%3A%221%22%2C%22section_title%22%3A%22High%20Performance%20Codecs%20%22%2C%22background_color%22%3A%22%23fe9833%22%2C%22product_image%22%3A%229939%22%2C%22products%22%3A%221461%2C647%2C354%2C67%22%7D%2C%7B%22section_type%22%3A%221%22%2C%22section_title%22%3A%22Intelligent%20Transcoding%22%2C%22background_color%22%3A%22%231a1917%22%2C%22product_image%22%3A%229940%22%2C%22products%22%3A%2257%22%7D%5D”][vc_row_inner el_id=”inner-section”][vc_column_inner][ittiam_multiple_product_section posts=”%5B%7B%22section_type%22%3A%223%22%2C%22section_title%22%3A%22Reliable%20Automotive%20Solutions%22%2C%22product_image%22%3A%2211704%22%7D%5D”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][ittiam_features_section section_title=”Experience the ITTIAM impact” background_image=”218″ background_hover_image=”9943″ posts=”%5B%7B%22icon%22%3A%22223%22%2C%22title%22%3A%22Intelligent%20Video%22%2C%22description%22%3A%22Predict%20and%20solve%20next%20generation%20challenges%20through%20innovative%2C%20intelligent%20video%22%2C%22top_position%22%3A%2216%22%2C%22left_position%22%3A%227%22%2C%22item_type%22%3A%22left_itme%22%7D%2C%7B%22icon%22%3A%22221%22%2C%22title%22%3A%22Faster%20Time-to-Market%22%2C%22description%22%3A%22Accelerate%20your%20product%20realization%20and%20time-to-market%20with%20well%20designed%2C%20ready-to-use%20building%20blocks%22%2C%22top_position%22%3A%2262%22%2C%22left_position%22%3A%227%22%2C%22item_type%22%3A%22left_itme%22%7D%2C%7B%22icon%22%3A%22222%22%2C%22title%22%3A%22High%20Performance%22%2C%22description%22%3A%22Differentiate%20your%20products%20and%20services%20with%20our%20class%20leading%20performance%2C%20efficiency%2C%20quality%20and%20reliability%22%2C%22top_position%22%3A%2216%22%2C%22left_position%22%3A%2267%22%2C%22item_type%22%3A%22right_item%22%7D%2C%7B%22icon%22%3A%22220%22%2C%22title%22%3A%22Engagement%20Experience%22%2C%22description%22%3A%22Join%20Netflix%2C%20Google%20and%20over%20400%20industry%20leaders%20in%20working%20with%20Ittiam%20as%20your%20reliable%20technology%20partner%20that%20consistently%20delivers%20high%20quality%20service%22%2C%22top_position%22%3A%2262%22%2C%22left_position%22%3A%2267%22%2C%22item_type%22%3A%22right_item%22%7D%5D”][/vc_column][/vc_row][vc_row][vc_column][ittiam_brands_logos_section background_image=”9944″ posts=”%5B%7B%22logo%22%3A%221299%22%7D%2C%7B%22logo%22%3A%225719%22%7D%2C%7B%22logo%22%3A%221284%22%7D%2C%7B%22logo%22%3A%22833%22%7D%2C%7B%22logo%22%3A%221302%22%7D%2C%7B%22logo%22%3A%225708%22%7D%2C%7B%22logo%22%3A%225695%22%7D%2C%7B%22logo%22%3A%225710%22%7D%2C%7B%22logo%22%3A%22871%22%7D%2C%7B%22logo%22%3A%225720%22%7D%2C%7B%22logo%22%3A%224806%22%7D%2C%7B%22logo%22%3A%225683%22%7D%2C%7B%22logo%22%3A%224833%22%7D%2C%7B%22logo%22%3A%225496%22%7D%2C%7B%22logo%22%3A%225707%22%7D%2C%7B%22logo%22%3A%221308%22%7D%2C%7B%22logo%22%3A%221311%22%7D%5D”] We have built long-term relationships with over 400 industry leaders, working across generations of products, and helping them become ‘Future Proof’ [/ittiam_brands_logos_section][/vc_column][/vc_row][vc_row][vc_column][ittiam_testimonial_slider title=”Hear it […] - [Blog1](https://www.ittiam.com/blog1/) - [Sitemap](https://www.ittiam.com/sitemap/): [vc_row el_class=”container sitemap-design” css=”.vc_custom_1516271966188{margin-top: 100px !important;}”][vc_column el_class=”sitemap-design”][vc_wp_custommenu nav_menu=”102″][/vc_column][/vc_row] - [Blog](https://www.ittiam.com/blog/): [vc_row][vc_column][ittiam_blog_filter_section][/vc_column][/vc_row][vc_row][vc_column][ittiam_blog_post_section][/vc_column][/vc_row] - [Contact](https://www.ittiam.com/contact/): [vc_row][vc_column][ittiam_global_offices section_title=”Global Offices” map_image=”951″ 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