Bangalore/Santa Clara, CA – Oct 29 2014: Ittiam Systems is pleased to announce its bringing the power and scale benefits of the advanced High Efficiency Video Coding (HEVC/H.265) technology to the mass market. Ittiam worked over the last several months to bring native HEVC Decode to Android, by way of the standard’s inclusion in the Android Media Framework, within Android 5.0, Lollipop.

Ittiam has been at the forefront of cutting-edge video technologies since 2001.This partnership demonstrates the company’s capability and commitment to being a key player in the online video market. The robust and efficient nature of Ittiam’s H.265 offerings is demonstrated in its deployment on global scale, given Android’s widespread adoption and popularity.

“Our mission is to provide leading solutions to our customers who drive the growth of Online Video Services industry. H.265 is one of the next disruptions in video technology with promise of up to 50% reduction in streaming bandwidth and storage. Ittiam has more than three years of investment in H.265 technology R&D on the content creation (encoding) and content consumption (decoding) ends of the spectrum. We are pleased to accelerate the adoption of H.265 by making it a key feature of Android Lollipop release. We already see several key OEMs, operators and service providers moving to H.265 to bring its benefits to the end consumer”, said Srini Rajam, Chairman and CEO of Ittiam Systems.

By investing and focusing on advanced algorithms like H.265 and VP9, Ittiam’s coverage becomes complete towards addressing the next-generation video compression technologies demanded by state of the art Consumer and Mobility devices such as Set Top Boxes, Smart TVs, Smartphones and Tablets.

More details about the HEVC support in the Android 5.0 release can be found here: http://www.android.com/versions/lollipop-5-0/.

About Ittiam Systems

Ittiam Systems is a global technology company specialized in multimedia solutions for end-to-end video distribution, from content creation to consumption. Ittiam provides intellectual property, both hardware and software, by way of optimized IP components, SDKs and applications for Embedded, PC and Cloud platforms, in an OS agnostic manner. It covers market segments, such as Smartphones, Tablets, STBs and Smart TVs.

For further details, please contact

Mukund Srinivasan
(M: +1.510.365.6462)
mukund.srinivasan@www.ittiam.com