Over 30% bandwidth savings combined with consistent perceptual quality and accelerated turnaround. All this without replacing your currently deployed encoder. That’s exactly what THINKode delivers.


Leverage our advanced machine learning based content adaptive encoding and distributed chunked encoding architecture to elevate your OTT success.


Redefine OTT Content Creation by Harnessing Real Intelligence

  • Maximize your H.264, HEVC and AV1 encoders
  • Architecture tuned for Live and VoD use cases

The THINKode Impact


Save more with intelligent ML-driven per-scene adaptation


Leverage scene level adaptation over traditional title level adaptation to avoid spending unnecessary bits for simple scenes, and enjoy the highest bitrate savings.


You can thus achieve direct savings in costs for storage and CDN distribution.

Deliver guaranteed visual quality

Our intelligent ML algorithms drive faster and more accurate prediction of encoding parameters to guarantee specified quality levels.

Further, THINKode leverages VMAF – the fastest evolving perceptual quality metric – to ensure superior correlation with subjective video quality.
Read our BLOG for more insights

Future proof your solution with our codec agnostic optimizer


Driven by machine learning, THINKode is codec agnostic – it is highly adaptable to various codec implementations including H.264, HEVC and AV1, and ready for future formats. The technology works for open source and proprietary encoders.


You can thus achieve better results by simply retraining THINKode to the encoder format and implementation of your choice, or your unique content profile.

Speed up your turnaround


Reduce the encoding turnaround time significantly for VoD use cases with chunk based processing
across multiple processor nodes. Achieve bandwidth optimization in real time, while maintaining low
latency – to deliver truly outstanding Live OTT experiences. THINKode enables this by using non-iterative
one shot prediction based on machine learning techniques instead of traditional iterative methods.

Other Key THINKode Advantages


Simplify integration

THINKode’s minimally invasive integration architecture works with your current encoders, eliminating the need for significant modifications to your content preparation workflow.

By offering FFMPEG plug-in and RESTful API options, our solution considerably eases your integration woes.


Customize to suit your needs

From the desired quality target to number of nodes for parallel encoding, THINKode provides all the necessary controls for your content preparation requirements.

It uses your customized encoding recipe as a starting point, and delivers additional gains by reusing everything you have tweaked in your workflow to achieve perfect results.

Let us demonstrate the bandwidth savings with your content.

Start with THINKode now

Connect with us to understand how THINKode plugs into your workflow.

Let’s talk