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September 9, 2021

Content adaptive encoding of User generated content using Ittiam THINKode

Preethi Konda (General Manager, Advanced Video BU)
Harish S (Senior Manager, Technical Sales)

Reading time: 8 min

Introduction Global video streaming volumes are growing at a staggering pace necessitating the use of efficient video encoding schemes like content adaptive encoding in OTT streaming workflows. Lately, with the advent of Short Format Video (SFV) segment and hugely successful Social Media apps (SM apps) like Tik-Tok, User-Generated Content (UGC) sharing volumes are also exploding. […]

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Recent Posts

Deliver consistent quality with CAE
September 2, 2021

Moving Towards ATSC 3.0 (NextGen TV) with Ittiam Multimedia Software Offerings

Kaustubh Patankar (Senior Director, Advanced Video)
Harish S (Senior Manager, Technical Sales)

Reading time: 8 min

Introduction Over the last two decades, TV broadcast worldwide has seen multiple transitions – from analog to digital transmission, SD video to HD, and now the building momentum towards widespread UHD TV adoption. ATSC 3.0, also called as Next Gen TV, is one of the latest standards for UHD TV broadcast. ATSC 3.0 promises the […]

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August 26, 2021

Delivering Immersive 3D Audio with Ittiam’s Optimized MPEG-H Decoder

Reshma Rai (General Manger, Consumer Technologies)
Harish S (Senior Manager, Technical Sales)

Reading time: 9 min

Immersive 3D Audio – the next gen audio experience Imagine watching a scene from an action packed movie on your home theatre system wherein there are helicopters and planes flying overhead as scattered ammunition dumps on the ground explode. You hear and perceive the planes zoom past ‘from above’ as you also hear explosion of […]

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August 19, 2021

Unlock full potential of Bluetooth® LE Audio with Ittiam LC3 Codecs

Reshma Rai (General Manger, Consumer Technologies)
Harish S (Senior Manager, Technical Sales)

Reading time: 9 min

LE Audio: dawn of a new Bluetooth® audio era Bluetooth® has become synonymous with audio over the years. It has touched our lives pervasively in varied product forms such as wireless headphones, handhelds and automotive infotainment systems to name a few. In early 2020, Bluetooth® SIG with the intent of delivering next generation audio experience […]

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December 18, 2020

Power efficient real time VVC decoder

Jeeva Raj A (Principal Engineer, Advanced Video)
Sagar Kotecha (Lead Engineer, Advanced Video)

Video is a powerful medium and its popularity as information, entertainment conduit is on the rise. As per market research, video is responsible for significant share of internet traffic. Additionally the current pandemic situation has significant impact on the exponential increase in online video traffic. Applications like virtual meetings at work, online education for the […]

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July 14, 2020

Under the Hood of Video Apps That Bring Home Meetings, Movies and More

Srini Rajam (Chairman & CEO, Ittiam)

In the new norm we are in, video is ubiquitous in our homes from office desk, living room to our game room, all within a few feet away from each other. Virtually every call we make or receive can be turned into a video call. Every program on TV can be viewed later on a […]

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Deliver consistent quality with CAE
March 7, 2019

Does playback of VBR streams generated by CAE deliver high QoE? Yes.

Pratima Ashok Dhuldhule (Senior Engineer, Advanced Video) & Darshan Datt K. S. (Manager, Advanced Video)

Have you ever wondered if VBR streams resulting from CAE negatively impact QoE, in comparison with CBR stream playback? Read on to quash those thoughts. By using the right representation or manifest file, you can deliver the best QoE, thus motivating viewers to keep coming back for more content. ABR, CAE and VBR Adaptive Bitrate […]

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Redefine live streaming with THINKode - Ittiam's advanced CAE solution
September 15, 2018

Save up to 20% Bitrate for Live Streaming with Content Adaptive Encoding

by Prashanth Dixit (Principal Engineer, Media Server Technologies)

Live streaming has become ubiquitous, with all major service providers of TV Everywhere, OTT streaming and social media networks offering live audio video feeds. When it comes to video quality, consumers today expect nothing but the best. The margin for error is even lower with live streaming. While the primary challenge is to ensure live video […]

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Gain bitrate savings with Content Adaptive Encoding
February 22, 2018

Content Adaptive Encoding:
Key Decisions for an Effective Solution

by Jay Shingala (Senior Principal Engineer, Media Server Technologies)
& Prashanth Dixit (Principal Engineer, Media Server Technologies)

Content Adaptive Encoding drives significant bitrate savings. Here are six questions that will help you gain better understanding of an effective CAE solution. The Holy Grail of video encoding continues to be an optimal balance between perceptual quality and compression efficiency. The quest for achieving a perfect trade-off between the two factors inspires us to […]

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HDCP protection with or without TrustZone
February 12, 2018

Enabling Effective HDCP Protection – With Or Without a TrustZone

by Deepa Suresh (Senior Manager, Media Client Technologies)

Your premium content requires effective HDCP protection. Take a look at how you can drive secure content flow between HDCP connected devices over wired and wireless interfaces like Miracast – even in the absence of complex TrustZone mechanisms. While consumer appetite for 4K content continues to rise, content creators face the need to protect their […]

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