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December 18, 2020

Power efficient real time VVC decoder

Jeeva Raj A (Principal Engineer, Advanced Video)
Sagar Kotecha (Lead Engineer, Advanced Video)

Video is a powerful medium and its popularity as information, entertainment conduit is on the rise. As per market research, video is responsible for significant share of internet traffic. Additionally the current pandemic situation has significant impact on the exponential increase in online video traffic. Applications like virtual meetings at work, online education for the […]

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Recent Posts

July 14, 2020

Under the Hood of Video Apps That Bring Home Meetings, Movies and More

Srini Rajam (Chairman & CEO, Ittiam)

In the new norm we are in, video is ubiquitous in our homes from office desk, living room to our game room, all within a few feet away from each other. Virtually every call we make or receive can be turned into a video call. Every program on TV can be viewed later on a […]

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Deliver consistent quality with CAE
March 7, 2019

Does playback of VBR streams generated by CAE deliver high QoE? Yes.

Pratima Ashok Dhuldhule (Senior Engineer, Advanced Video) & Darshan Datt K. S. (Manager, Advanced Video)

Have you ever wondered if VBR streams resulting from CAE negatively impact QoE, in comparison with CBR stream playback? Read on to quash those thoughts. By using the right representation or manifest file, you can deliver the best QoE, thus motivating viewers to keep coming back for more content. ABR, CAE and VBR Adaptive Bitrate […]

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Redefine live streaming with THINKode - Ittiam's advanced CAE solution
September 15, 2018

Save up to 20% Bitrate for Live Streaming with Content Adaptive Encoding

by Prashanth Dixit (Principal Engineer, Media Server Technologies)

Live streaming has become ubiquitous, with all major service providers of TV Everywhere, OTT streaming and social media networks offering live audio video feeds. When it comes to video quality, consumers today expect nothing but the best. The margin for error is even lower with live streaming. While the primary challenge is to ensure live video […]

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Gain bitrate savings with Content Adaptive Encoding
February 22, 2018

Content Adaptive Encoding:
Key Decisions for an Effective Solution

by Jay Shingala (Senior Principal Engineer, Media Server Technologies)
& Prashanth Dixit (Principal Engineer, Media Server Technologies)

Content Adaptive Encoding drives significant bitrate savings. Here are six questions that will help you gain better understanding of an effective CAE solution. The Holy Grail of video encoding continues to be an optimal balance between perceptual quality and compression efficiency. The quest for achieving a perfect trade-off between the two factors inspires us to […]

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HDCP protection with or without TrustZone
February 12, 2018

Enabling Effective HDCP Protection – With Or Without a TrustZone

by Deepa Suresh (Senior Manager, Media Client Technologies)

Your premium content requires effective HDCP protection. Take a look at how you can drive secure content flow between HDCP connected devices over wired and wireless interfaces like Miracast – even in the absence of complex TrustZone mechanisms. While consumer appetite for 4K content continues to rise, content creators face the need to protect their […]

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VMAF perceptual video quality metric for content adaptive encoding
February 12, 2018

Perceptual Video Quality Metrics: Are they Ready for the Real World?

by Nithya V S (Lead Engineer, Media Server Technologies – Codecs)

VMAF shows good correlation with MOS, promising to get better in future to serve as a consistent perceptual video quality metric for content adaptive encoding The fundamental objective of most Content Adaptive Encoding (CAE) solutions is to optimize bandwidth without significantly reducing perceptual quality. While traditional fidelity metrics such as PSNR are well accepted as […]

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October 24, 2017

Give Automotive Infotainment Systems an Edge with Video Innovations

by Aadithya Kamath (Senior Manager, Global Marketing)

The constrained automotive turf offers unique opportunities for video innovations that could pave the way for more sophisticated car head units Like many of you, I spend the most amount of time inside my car, when away from work or home. The saving grace is, while not yet the living room on wheels that it […]

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Miracast is an essential part of an OEM’s screen sharing & connectivity solutions
October 16, 2017

Connectivity Solutions: How Miracast Continues to be Relevant

by Aadithya Kamath (Senior Manager, Global Marketing)

While newer, better technologies from the likes of Apple and Google are more popular, Miracast is still relevant, serving as an essential part of an OEM’s screen sharing and connectivity solutions By enabling seamless integration of smart devices with TVs, vehicles and other screens, screen mirroring and connectivity technologies have completely redefined infotainment and communication […]

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Right audio codec implementation
October 12, 2017

Choosing the Right Audio Codec Implementation

by Preethi P Nair (Lead, Content Marketing)

Leverage five key evaluation criteria to choose the right audio codec implementation for your application Be it enterprise or popular consumer electronic applications, today’s users expect nothing less than outstanding audio quality. Which is why manufacturers seek the right audio codec solutions to power their products. While high performance software audio codecs enable us to […]

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