Introduction “A picture is worth a thousand words” is one of the most commonly used phrases. This is a primary reason for sharing information on the webpages using images. However, images constitute the bulk of webpage size and poor compression efficiency, often leading to increased page loading time and subsequently, rendering poor user experience. Several […]

Introduction Global video streaming volumes are growing at a staggering pace necessitating the use of efficient video encoding schemes like content adaptive encoding in OTT streaming workflows. Lately, with the advent of Short Format Video (SFV) segment and hugely successful Social Media apps (SM apps) like Tik-Tok, User-Generated Content (UGC) sharing volumes are also exploding. […]

Introduction Over the last two decades, TV broadcast worldwide has seen multiple transitions – from analog to digital transmission, SD video to HD, and now the building momentum towards widespread UHD TV adoption. ATSC 3.0, also called as Next Gen TV, is one of the latest standards for UHD TV broadcast. ATSC 3.0 promises the […]

Immersive 3D Audio – the next gen audio experience Imagine watching a scene from an action packed movie on your home theatre system wherein there are helicopters and planes flying overhead as scattered ammunition dumps on the ground explode. You hear and perceive the planes zoom past ‘from above’ as you also hear explosion of […]

LE Audio: dawn of a new Bluetooth® audio era Bluetooth® has become synonymous with audio over the years. It has touched our lives pervasively in varied product forms such as wireless headphones, handhelds and automotive infotainment systems to name a few. In early 2020, Bluetooth® SIG with the intent of delivering next generation audio experience […]

Video is a powerful medium and its popularity as information, entertainment conduit is on the rise. As per market research, video is responsible for significant share of internet traffic. Additionally the current pandemic situation has significant impact on the exponential increase in online video traffic. Applications like virtual meetings at work, online education for the […]

In the new norm we are in, video is ubiquitous in our homes from office desk, living room to our game room, all within a few feet away from each other. Virtually every call we make or receive can be turned into a video call. Every program on TV can be viewed later on a […]