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July 21, 2017

Making Optimal Deployment Choices for an Encoding System on AWS

by Karthikeyan N (Principal Engineer, Media Server Technologies)

Choose the right Amazon EC2 instance type and instance storage type to minimize OPEX and uniquely position your encoding workflow. Global media companies and studios including Netflix, Amazon, 20th Century Fox and Warner Bros. are increasingly harnessing the cloud to deliver optimal quality video and audio streams in a scalable and easy manner. Amazon Web […]

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Recent Posts

July 18, 2017

Enhancing the Compression Efficiency of the libvpx VP9 Encoder

by Ranjit Kumar Tulabandu (Principal Engineer, Media Server Technologies)

Having enhanced the speed of libvpx, we are now addressing improvements in quality. VP9 video encoding algorithms, as implemented in libvpx – the open source software video codec library from Google – offer a BD rate improvement of 35-40% over H.264/AVC encoders. The bandwidth gains it enables, combined with its royalty free distribution model, make […]

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June 9, 2017

Decoding the Buzz over AV1 Codec

by Dr. Sriram Sethuraman (CTO) & Cherma Rajan (Lead Engineer, Media Server Technologies)

Unravel the advantages of the open source video codec, led by the Alliance for Open Media (AOM) The Internet streaming media industry is hoping for greater innovation in video encoding with the advent of AV1 – a royalty free video codec currently under standardization by the Alliance for Open Media. The AV1 advantage Prior to […]

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April 26, 2017

adroitSDK vs. GStreamer – A Nuts & Bolts View

by Puneet Gupta (Senior Manager, System Solutions)

adroitSDK is Ittiam’s Software Development Kit (SDK) that provides off-the-shelf realizations of pre-defined multimedia use cases. Readily available for embedded and mobile platforms, adroitSDK comprises of field-proven technology IPs bundled into a software stack that includes both the core media processing as well as the associated control functionality to realize software systems for multimedia applications. […]

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March 23, 2017

Fragmented OTT Player Ecosystem for Connected TV

by Ritesh Kumar Surana (Manager, Media Client Technologies)

Recent trends in online video consumption show that Connected TV devices have become the primary platform to watch high definition long-form content. Indicative data for increased connected TV installed base[1], rise in SVOD subscription[2], growth seen in Ad spends[3], and new OTT services launched by traditional broadcasters confirm this trend further. And if that isn’t […]

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Video encoding platforms
March 21, 2017

HDR color space conversion – DCI/P3 to Rec. 2020

by Jay Shingala (Principal Engineer, Media Server Technologies) & Ashwin Natesan (Senior Engineer, Media Server Technologies)

Content preparation with High Dynamic Range (HDR) video involves a lot of processing before the codec (encoder) comes into play. Providing correctly processed inputs to the encoder is essential to preserve the range of colors. HDTV, UHDTV and Color Spaces The color spaces supported by TVs and mobile devices have evolved significantly over the years. […]

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December 20, 2016

10 Reasons That Make Clove Ideal for Video Mixing & Switching

by Puneet Gupta (Senior Manager, System Solutions)

Video mixing and switching is commonly used in film production, broadcast trucks/vans, medical imaging consoles, surveillance monitoring and post-production studios. Over the recent years, these have moved away from being pure hardware solutions towards being highly programmable. Embedded platforms provide the right trade-off between performance and flexibility. Let us understand how. A typical KxM digital […]

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November 14, 2016

Insights into VP9 for online video at SMPTE 2016

by Aadithya Kamath (Senior Manager, Global Marketing)

This is the 100th year of SMPTE and the Annual Technical Conference (ATC) held between 24th and 28th of October was a landmark event celebrated by the industry. We were humbled to be a part of this event and put together our insights about relevance and readiness of VP9 for the online video industry in […]

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October 18, 2016

Efficiency in Cloud Transcoding

by Prashanth Dixit (Principal Engineer, Media Server Technologies)

The latest Intel devices targeted at media centric loads, such as the Intel Xeon E3v4 processors, include integrated GPUs and dedicated video hardware that significantly improve the video processing capabilities of these processors. These devices feature Intel’s QuickSync Video (QSV) that offers significantly high encoding channel densities. At the fastest speed setting, QSV is capable […]

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October 13, 2016

Bringing Video Connectivity to Operating Rooms

by Puneet Gupta (Senior Manager, System Solutions)

Adoption of video in healthcare industry is rapidly increasing to enable specialized and reliable patient care. Network cameras and security cameras in hospitals have been used for several years now to monitor patients. Similarly, invasive surgical procedures such as endoscopy and laparoscopy today achieve a higher-precision by leveraging live video feeds from cameras in the […]

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