Amino and Ittiam Team for New Hevc Demonstration on Live Home Media Centre at Telcovision 2013
October 25, 2013
Technology demonstration shows how operators can extend pay-TV reach on low bit rate networks
Amino Communications, leaders in IPTV, will demonstrate at Telcovision 2013 how network operators can use High Efficiency Video Coding (HEVC) technology to extend the reach of their IPTV service – and deliver a quality user experience even over low speed broadband connections.
The company will be showcasing a new software HEVC decoder from Ittiam, a pioneer in delivering technologies for the online video solutions segment, running on its high performance IPTV platform, the Live Home Media Centre. HEVC – or H.265 – effectively halves the bandwidth required to deliver increasing numbers of HD channels and allows operators to extend delivery of a quality pay-TV experience on low bit rate networks .
However, HEVC also places considerable demands on a device – particularly CPU performance. At its booth – #523 – Amino will highlight how the Intel© ATOM™ dual core-powered Live device provides sufficient CPU processing power to efficiently perform HEVC decoding in software while delivering a high quality user experience.
Amino CEO Donald McGarva said: “Many of our customers are investing heavily in new high speed infrastructure but still require the ability to reach customers on existing networks with pay-TV services. HEVC is an ideal solution – but it requires high performance devices like the Live Home Media Centre to make it happen Ittiam brings a great depth of experience, leading-edge HEVC innovation and proven technology performance in a wide range of networks and we look forward to developing our relationship further.”
Ittiam CTO Dr. Sriram Sethuraman said: “Ittiam has leveraged its 10+ years of deep expertise in compression technologies and their optimal implementation to provide efficient software-based HEVC solutions. Ittiam’s HEVC decoding solution is highly optimized on a range of CPU cores, scales well with multi-cores and provides GPU off-load capabilities. Amino has a rich history as an IPTV STB maker. We are sure that their dual-core AtomTM based HEVC solution will fuel HEVC’s accelerated adoption.”
Amino will run the technology demonstration at its booth #523 at Telcovision 2013 from October 24th-25th at the LVH, in Las Vegas.