Santa Clara, CA – Ittiam Systems, a leading provider of media solutions to the Consumer, Mobile and Online Video Industry, today announced that it has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web.

As a member of the Alliance, Ittiam will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Ittiam has a long and proven record of advanced video compression algorithms over multiple generations of standards. With its video software solutions successfully applied to numerous customer products for both media creation and consumption, Ittiam is poised to bring this rich expertise to the Alliance for Open Media. The Alliance has made its AV1 codec source code publicly available as an open source project, and the group welcomes contributions from the broader developer community.

“Ittiam is excited to join the Alliance for Open Media as a Promoter member. We look forward to contributing to development of the AV1 codec and its deployment in the widest range of internet applications across platforms for a superior user experience”, said Srini Rajam, Chairman and CEO, Ittiam Systems.

The availability of AOMedia Video as an open source project is an important element in fulfilling the organization’s promise to deliver a next-generation video format that is:

• Interoperable and open;
• Optimized for internet delivery;
• Scalable to any modern device at any bandwidth;
• Designed with a low computational footprint and optimized for hardware;
• Capable of consistent, highest-quality, real-time video delivery; and
• Flexible for both commercial and non-commercial content, including user-generated content.

“We’re pleased to welcome Ittiam Systems to the Alliance for Open Media, reflecting the importance of their contribution to online video and history of engagement in media technologies to promote broad industry adoption,” said Gabe Frost, Executive Director, the Alliance for Open Media. “We look forward to Ittiam’s contributions to this significant initiative to spur a new era of openness and interoperability for internet video.”

About the Alliance for Open Media
The Alliance for Open Media is a project of the Joint Development Foundation, an independent non-profit organization that provides the corporate and legal infrastructure to enable groups to establish and operate standards and source code development collaborations. Launched in 2015, the Alliance for Open Media was formed to define and develop media technologies to address marketplace demand for an open standard for video compression and delivery over the web.

About Ittiam
Ittiam Systems is a global technology company with deep R&D in media creation, management and consumption. Ittiam provides advanced media codecs, software development platforms, systems and workflows for embedded and online applications. Its solutions are at the heart of tens of millions of lifestyle products that drive mobility, content access, networking and sharing.