Ittiam Launches farmOTT, Cloud Based Video Transcode Service

Ittiam Launches farmOTT, Cloud Based Video Transcode Service

October 09, 2013

Building on its market-proven video technologies and frameworks, Ittiam expands its offerings to Cloud-based workflows

Ittiam Systems, a pioneer in delivering technologies for the Online Video solutions segment, today announced the launch of its Cloud service – farmOTT – for content owners and enterprises to manage their video online. This service incorporates the latest video compression technology HEVC (High Efficiency Video Coding also known as H.265).

With content becoming the primary focus of emerging workflows, Ittiam is committed to develop and deliver end-to-end workflows that enable Media Enterprises to leverage the power of the Cloud and the video processing expertise that Ittiam is renowned for over the years.

farmOTT focuses on Quality of Experience, with technology differentiation coming from the gains of HEVC encoding, Ittiam being among the first companies worldwide to offer that technology on the Cloud. farmOTT services are designed for the content owner looking to improve monetization by delivering it anytime and anywhere, Enterprise customers seeking to leverage the power of the Cloud to trade-off between capital and operating investments, and Operators looking to improve efficiencies in the network and realize a tangible value through a compelling workflow.

“Cloud-enabled Transcode is a logical step for us in marrying our core technology strength with the newer delivery models and adapting to increasing media workflows managed on the cloud”, said Srini Rajam, Chairman and CEO of Ittiam Systems. “With the efficiencies arising out of managing content centrally and delivering multi-format distributions, we expect to pass on the gains to our customers. This paradigm is backed by the strong interest we are seeing from Content houses, online video platforms and Operators who would like to focus on activities at the higher end of the value chain”

Ittiam demonstrated the service, first in April at NAB-2013/Las Vegas and quickly followed that up with an end-to-end workflow demo at IBC-2013/Amsterdam. Prior to this launch, it has worked with select beta customers across the target segments to trial and fine tune the service. To know more about Ittiam’s Cloud focus or farmOTT itself contact us at cloud@ittiam.com.

About Ittiam Systems Private Limited

Ittiam Systems Private Limited, headquartered in Bangalore, India, is a technology company singularly focused on embedded media centric systems. Ittiam’s customers include Fortune 100 companies and are distributed across U.S., Europe, Japan and Asia.. In 2005, and again, in 2013 Ittiam had been selected by Red Herring into the top 100 private companies in Asia. In February 2007, Ittiam received the NASSCOM India IT Innovation Award, a prestigious recognition. In January 2012 Ittiam won two Product of the Year 2011 awards from Internet Telephony. Embedding Ittiam IP inside, annual volume of customers’ products shipped such as Smartphones, Tablets, Broadcast, Video Communication and Wi-Fi Devices is in several tens of millions units For more details, visit www.ittiam.com.

For further details, please contact:

Mukund Srinivasan
General Manager | Ittiam
Tel: +91.953.568.8774 | Mukund.srinivasan@ittiam.com