Ittiam Licenses its AI Powered Media Transcoder Solution to Enable WOWOW’s IP Streaming Service

March 08, 2021 – Bengaluru India & TOKYO (BUSINESS WIRE): Ittiam Systems, a leading provider of Advanced Video and Visual Analytics solutions, has licensed its high performance cloud based content adaptive media transcoder solution to WOWOW, a premium satellite television station in Japan. The transcoder integrated with ‘cloud media work flow’ powers the full HD IP streaming solution of WOWOW. The Transcoder provides high performance, high quality video encoding along with high quality AAC based Audio encoder. Ittiam HEVC based encoding solution uses comprehensive tool sets and patented advanced algorithms to enable
pristine video quality.

The Transcoder uses machine learning based non-iterative content adaptive encoding solution-THINKode. THINKode is codec agnostic and low on computational complexity. It provides high bandwidth savings at consistent video quality thereby increasing the Quality of Experience of the service significantly. “Ittiam’s pristine quality video encoding solutions are used by the technology giants around the world. The AI enabled transcoder Software as a Service (SaaS) Solution with content adaptive technology gives unique value proposition to our customers,” said Srini Rajam, Chairman and CEO, Ittiam. The transcoder is designed for OTT (Over the Top) markets by reducing CDN and storage costs for IP streaming companies such as WOWOW, Japan’s first subscription-based satellite television broadcaster.

“We evaluated several options before selecting Ittiam’s AI enabled transcoder solution. The transcoder is significantly helping us to maintain high quality output at lower bitrates. Additionally, the output ABR ladder interoperates with almost any digital TV in the market which creates a huge difference and makes Ittiam our preferred choice,” said Ichiro Minagawa, General Manager, ICT Department and Yuichi Sogo, VoD System Development leader, WOWOW Inc, Japan. THINKode is delivered as SaaS technology as a “Container” based solution and comes with a sophisticated usage metering scheme.

About WOWOW Inc

WOWOW is Japan’s leading premium pay TV broadcaster with approximately 2.8 million subscribers and the first 24/7, 3 channel, full HD broadcaster in Japan. With a focus on quality entertainment and exceptional customer service, WOWOW has seen thirteen years of continuous net growth in subscribers. As of July 2012, all of the company’s subscribers are now on a digital subscription, which includes access to WOWOW’s wide variety Members on Demand service.

Listed in the First Section of the Tokyo Stock exchange, WOWOW’s subscription offering includes 3 premium Full-HD and 1 Ultra HD (from March, 2021) channels and a streaming service.

About Ittiam Systems Private Limited

Ittiam Systems is a trusted solutions provider to world leaders in multimedia, enabling next generation experiences through its suite of intelligent audio-video technologies and solutions. Ittiam’s products deliver real intelligence to solve its customers’ most complex technology challenges, empowering them to deliver high performance, efficient and reliable audio-video products in rapid time. Ittiam’s solutions are at the heart of millions of lifestyle products that drive mobility,content access, networking and sharing.


Samir Dhond, Senior Vice President of Corporate Communications

Consulting Ittiam Japan Business Development
Yoshiya Nakata
Sales Director – BYG Advantage

Source: Ittiam Systems Private Limited