Ittiam Systems Pvt. Ltd. today launched its operations. Headquartered in Bangalore, the venture is already represented in the U.S. and the U.K. Ittiam is the brainchild of Mr. Srini Rajam, who headed Texas Instruments India till last year.

The company is focused on digital signal processor (DSP)-based systems in wireline, wireless, audio-speech and video-imaging markets. DSP systems form the core of devices ranging from mobile phones, digital modems, MP3 players, digital cameras and palm tops to high-end disk drives and motor control.

PTI reports:
“There is a ‘waiting to be tapped’ global market of $9 billion (in the year 2000) in DSP software and systems, growing at 50 per cent annually. We will leverage this market potential to its maximum and establish Ittiam as a world class DSP software and systems company from India,” said Mr. Srini Rajam.