Ittiam Systems – A World Class DSP Systems Company Launched From Bangalore
April 18, 2001
Ittiam to lead the new wave of global product companies from India
Ittiam Systems Private Limited, today announced the launch of their operations. Headquartered in Bangalore, the venture is represented in the U.S.A. and the U.K.
Ittiam is the brainchild of Mr Srini Rajam and the Leadership Team of six professionals with global experience in designing world-class products. The company represents the collective aspiration of the team to lead the new wave of Indian technology products thriving in the global arena.
Ittiam is singularly focused on Digital Signal Processor (DSP) based systems in wireline, wireless, audio-speech and video-imaging markets. DSP systems are one of the fastest growing segments – fuelled by the ever-increasing need for higher bandwidth, mobility and convergence. DSP systems are the core of new age devices from mobile phones, digital modems, MP3 players, digital still cameras; palm tops to high end disk drives, motor control to name a few. The list is increasing by the day and so is the variety of applications all around us. DSP systems are now an all-pervasive technology.
“We firmly believe that there is tremendous potential in this space. There is a ‘waiting to be tapped’ global market of US $ 9 billion in DSP software and systems, growing at 50 %,” said Mr. Srini Rajam, Chairman and CEO, Ittiam Systems (P) Limited. “We will leverage this market potential to its maximum and establish Ittiam as a world class DSP Software and Systems company from India. We are already getting strong responses from global players”, he added. To be in step with its markets and customers, it is already represented by a resident member of the Leadership Team in Dallas, U.S.A. and Northampton, U.K.
Consistent with its bold vision, Ittiam is pushing the frontiers in all the key areas – business, technology and people. In business, Ittiam has chosen to go beyond the traditional service model and has committed itself to products, both customised and off-the-shelf. In technology, Ittiam has chosen to go beyond software and has ventured into ‘the whole thing’ – algorithm, software to the actual reference board that resides in the end equipment. On the people front, Ittiam works with the fundamental belief that the company is co-owned by all who work and share the dream – irrespective of the function. So there is no employee in Ittiam. There are only Ittians. The belief is solidly followed up in everything they do in building the organization. “We do not have a compensation policy”, emphasised Srini Rajam. “There is nothing to compensate for. We have rewards and recognition and an equal status for all”. All Ittians own shares options of the company and all of them enjoy the benefits that the CEO has. This is the cornerstone of Ittiam’s conviction to create a truly world class technology company from India.
The Ittiam strategy is compelling. The company has received strong response from its customers in the U.S, Europe and Japan, endorsing its value proposition and capabilities. In fact, it received the first customer payment in the very second month of its operation. The company has also raised $ 5 m of venture capital in the seed round, from Global Technology Ventures (GTV). GTV is an investment arm of Sivan Securities and has an investment from Bank of America Equity Partners.
The brain behind the Ittiam strategy is the Leadership Team of 7 professionals. Amongst them, there is over 100 years of experience in global technology and product development, marketing, and building a world-class organisation. Guiding this team as the head of the Ittiam Advisory Board, is Mr. Krish Prabhu, Chief Operating Officer of Alcatel.
In the short time since its inception the company has attracted professionals across the industry and campuses to join the Ittiam dream. Totally Ittiam enjoys nearly 250 years of experience in high-end technology.
Ittiam Systems Private Limited is an Indian company headquartered in Bangalore, developing DSP Software and Systems of world-class quality. Ittiam has domain competencies capable of creating new applications that require multiple domain expertise in the areas of wireless, wireline, audio and speech and image and video applications. For more details, visit our website www.ittiam.com.
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