Ittiam Systems Launches Operation in Europe

Ittiam Systems Launches Operation in Europe

June 14, 2007

Expanding its direct global presence and regional market focus, the company sets up its Europe operation headed by an experienced industry leader

Ittiam Systems today announced the launch of ‘Ittiam Systems Europe SARL’ based in Paris, France. The subsidiary will develop the European business bringing Ittiam’s Digital Signal Processing (DSP) based technology and system solutions for multimedia and broadband communication applications.

Ittiam Systems Europe is headed by Marc Guillaumet, who brings over one and a half decades of experience in the Semiconductor IP industry in Europe. The strength of this subsidiary is its already existing rich team, having significant experience in technology sales. This group with a solid background is operational right away to take care of business development and has an excellent approach to positioning, targeting and implementing Ittiam’s product lines and solutions. This roll-out is at its beginning and Ittiam Systems will soon add application engineering expertise to the team.

Marc Guillaumet also joins the Ittiam Leadership Team as the Vice President, Marketing, adding to the global experience base of Ittiam management. “I am very excited to be joining Ittiam. With the opening of operations in Europe, the company is ready to strengthen its presence in this highly innovative area.” said Marc Guillaumet. “I knew that Ittiam had a wide offer and was impressed to discover a very compelling portfolio and a superior expertise for multimedia technologies leveraged through best-in-class systems. I am convinced that this positioning will lead the convergence of more and more integrated solutions with leading OEM customers in Europe moving forward.”

Headquartered in Bangalore – India, Ittiam has been singularly focused on the digital signal processing systems for more than 6 years. With its world class product development team of 200+ engineers, the company has a wide and experienced talent base to ensure continuous innovation in video, audio and broadband communication solutions development. Bringing together a team to cover the European market will enable the company to translate its product innovations to business growth in Europe. Ittiam also works closely with Texas Instruments as a leading member of its worldwide third party and Authorized Software Provider networks. This close relationship is another significant enabler to meet the competitive multimedia market.

Ittiam’s commitment to Europe received appreciation from Texas Instruments. “Ittiam’s unique combination of leading multimedia software and applications expertise for products such as portable media players, IP video phones and video security systems make the company a key technology provider for many of TI’s customers. Their subsidiary in Europe will enable us to more effectively partner in supporting our customers in the region and around the world,” said Jean-Marc Charpentier, DSP and EEE Business Development Manager of Texas Instruments, Europe.

Ittiam’s expansion in Europe was also welcomed by its customers. “We are happy to have Ittiam’s direct presence in Europe (France) as it will make it easier for us to interact with their local team, be updated on their cutting-edge technologies and integrate them into our innovative Digital Media products”, commented Xavier Raudin, CTO of Cezzer Multimedia Technologies.

According to Srini Rajam, Chairman and Chief Executive Officer of Ittiam Systems, “Ittiam Europe investment underlines our commitment to support our customers in the best possible manner. We would like to increase our effectiveness in addressing the rich and futuristic European market with this new team. Our goal is to reach 50 customers for our solutions in Europe in a short time scale, some of them being already in. Marc and team bring excellent experience and competencies that will enable us achieve this goal in close partnership with TI.”

About Ittiam

Ittiam Systems Private Limited, headquartered in Bangalore, is a technology product company singularly focused on digital signal processing systems in media and communication. The company operates through its network of offices and representatives around the world. Ittiam’s customers include Fortune 100 companies and are distributed across U.S., Europe, Japan and Asia. In 2004, 2005 and 2006 the company was rated as the ‘World’s Most Preferred DSP IP Supplier’ in a survey conducted by Forward Concepts Incorporated. In 2005 Ittiam had been selected by Red Herring into the top 100 private companies in Asia. In February 2007, Ittiam received the NASSCOM IT Innovation Award, one of the seven most innovative companies in India to get this recognition. For more details, visit www.ittiam.com.

For further details, please contact:

Audrey Charbonnier
Ittiam Systems Europe
Tel: +33-153-439-360
Email: audrey.charbonnier@ittiam.com

Tarana Uthayya
Ittiam Systems/20 : 20 MEDIA
Tel: +91-984-521-6380
Email: tarana@2020india.com