Ittiam to Showcase Its Latest Generation In-Flight Entertainment Systems at the APEX Exposition 2012

Ittiam to Showcase Its Latest Generation In-Flight Entertainment Systems at the APEX Exposition 2012

September 17, 2012

Ittiam Systems announced its latest generation seat-back and server systems to be showcased at APEX EXPO 2012. Enhancing the passenger experience has been the core driver of its latest solutions bringing together a custom media player for Android that redefines limits of in-flight entertainment and a server platform to address the emerging multi-screen requirements of in-cabin entertainment.

“Ittiam’s latest seat-back solution combines in-depth IFE expertise with the next generation technology such as Android based HD grade media clients and multi-channel HD encoder/transcoder for head-end servers amongst other products. We have made a conscious decision to use Android and enhance the media framework to deliver a user experience that would not be possible otherwise,” said Bhavani Gopalkrishna, Senior Manager, video networking system. “In addition to delivering great experience on installed seat-back units we have also closely followed the adoption of Personal Electronic Devices (PED) as a medium of delivering entertainment. Ittiam has developed custom application for off the shelf tablets delivering a similar experience in flight on a range of off the shelf tablets.”

The server systems have already been used in other applications such as broadcast for multiscreen transcoding and multi-channel decoding. The server solution has already been showcased at NAB show and IBC earlier this year. However, the seat-back solution will be introduced for the first time at the APEX EXPO 2012.

The latest generation seat-back solution leverages Ittiam’s enhanced media stack for Android™ to enable critical IFE features such as low latency announcements and multi-screen synchronization and to provide an enhanced IFE experience with features such as one-touch moving map access, Video on Demand (VoD) menu through video carousel and tiled composition of multiple video windows. An instance of the seat-back solution shall be demonstrated on the OMAP4460 platform from Texas Instruments Incorporated (TI), running Android™.

Salient features of seat-back solution for Android™ include:

  • Simultaneous High Definition decode with Picture-in-Picture
  • Support for Video-on-Demand and HTTP Live Streaming (HLS)
  • Support for live camera feed and moving maps
  • Operates alongside other Android applications

Ittiam’s product demonstrations will be showcased at booth 1357 in the APEX Expo 2012 from 18th to 20th September 2012.

For more information on technical details or to receive the demonstration package, visit the Ittiam website at www.ittiam.com or contact mkt@ittiam.com

About Ittiam Systems Private Limited

Ittiam Systems Private Limited, headquartered in Bangalore, India, is a technology company singularly focused on embedded media centric systems.
It operates through its network of offices and representatives around the world. Ittiam’s customers include Fortune 100 companies and are distributed across U.S., Europe, Japan and Asia. Since 2004 the company has been consistently rated as the “World’s Most Preferred DSP IP Supplier” in the annual surveys conducted by Forward Concepts Incorporated. In 2005 Ittiam had been selected by Red Herring into the top 100 private companies in Asia. In February 2007, Ittiam received the NASSCOM India IT Innovation Award, a prestigious recognition. In July 2011 Ittiam’s VC won the Product of the Year 2010 from Communications Solutions. In January 2012 Ittiam won two Product of the Year 2011 awards from Internet Telephony. Embedding Ittiam IP inside, annual volume of customers’ products shipped such as Smartphones, Tablets, Broadcast, Video Communication and Wi-Fi Devices is in several tens of millions units

For more details, visit www.ittiam.com.

OMAP™ is a trademark of Texas Instruments Inc.

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Ittiam Systems
Naufal Kukkady, +91 80 6660 1000
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