vividPlay - Ittiam Systems




is a complete client solution that supports playback of multiple formats (HEVC, VP9, AAC) – both streaming (MPEG-DASH, HLS, Progressive Download) and local playback on multiple platforms (iOS, Android and Browsers). Ittiam’s innovative adaptive bit-rate algorithms enable smooth playback over real world wireless networks.


is a comprehensive Video Player SDK that integrates multi-Codec, multi-DRM, multi-Protocol and Ads SDKs.


provides a robust framework to deliver a seamless and consistent viewing experience across multiple screens and device resolutions.


is extremely modular with a plug-n-play architecture and can be easily integrated with third party solutions.


is readily available with a reference application for ease of integration.
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Knowledge Center


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  • Multi DRM Support
    • Widevine
    • Fairplay
    • Verimatrix
  • Application Security
    • Anti-Debugging
    • Anti-Tampering
    • Code Obfuscation
    • Detection of device jail breaking and rooting*
  • HLS
    • HLS – AES-128 and Sample AES
    • Verimatrix Integration available (iOS and Android)
    • Fairplay in iOS
  • DASH
    • DASH – CENC support
    • Widevine support in iOS and Android
  • Output Protection
    • Output level Protection with Android API’s
  • Video
    • H.265/HEVC
    • H.265
    • VP9
  • Audio
    • AAC
    • AC3
    • MP3
    • Vorbis
  • Audio Effects
    • Equalizer
    • Bass
    • TSM
    • Surround

  • Ability to work with multiple web-servers
  • MPEG DASH streaming with support for Simple, Full, on-demand, Main and Live profiles – Complies with MPEG DASH spec ISO/IEC 23009-1:2012
  • Apple HTTP Live Streaming support with HLS compliant streams – Complies with HLS draft version : draft-pantos-http-live-streaming-12
  • Support for ISO BMFF , TS and WebM file formats
  • Adaptation algorithm is tuned to deliver best experience in various network conditions like LAN, Wi-Fi, 3G and LTE
  • Low start up delay
  • Accurate throughput measure Bit-rate and resolution switching on throughput change
  • User configurable features to enable/disable adaptation, to switch to a specific bitrate/resolution and switching based on Device Capabilities
  • CENC for MPEG-DASH and Sample AES and AES-128 for HLS
  • Dynamic Ads Insertion Workflows
    • Client-based
    • Server-based
    • Hybrid Model (with custom support)
  • Standards Suite
    • IAB VMAP
    • IAB VAST
    • ANSI SCTE-35


APK available on request on multiple smartphones, tablets and Android-based Set Top Boxes
  • Browser View – Play Catchup TV, Live TV, VOD content, Personal content and Streaming Links (user provided)
  • Video Categorization – Easy access automatic/user control categorization into Movie, Trailers, Recordings, TV tags
  • Easy Browsing – Visual representation of categorization and thumbnail browsing during playback
  • Trick Play – Play, Pause, Stop, Slow-Play, Fast-Play, Fast-forward, Seek, Scrubbing
  • Enhanced Features – Frame Capture, Fit-Screen, Fit-Aspect
  • Listening Experience – Ittiam Surround Sound Audio Effect
  • PIP and Video Tile – Supports multi-instance playback with PIP, tiling and Swapping between PIP and main window
  • Adaptive Bit-rate Streaming – MPEG DASH, HTTP Live Streaming
  • Comprehensive Formats – HEVC, H.264, MPEG2/4, MP3, AAC, WMA, AC3
  • Comprehensive Formats: H.265/HEVC, H.264, MPEG2/4, AAC
  • OS and Software Platforms:Android (Jelly Bean and higher), iOS, Browser (Chrome and others)
  • Hardware Platforms: Highly optimized for both ARM and x86 CPU cores and extensively validated on ARM and x86
    processors from leading chipset vendors

Ittiam Advantage

multimedia products
Integrated with Ittiam’s high performance audio and video codecs
multimedia products
Comprehensive audio coverage for popular formats
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High quality audio post processing
multimedia products
Ittiam’s CPU only and GPU accelerated HEVC decoder variants enable HD and 4K/UHD resolutions
multimedia products
Ittiam’s high performance H.264 decoders for platforms without hardware video support or for multi-channel use cases
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