VP9 - Ittiam Systems

VP9

VP9

VP9

is a new video compression technology promising up to 2X compression over H.264 or VP8. Developed and promoted by Google as an open, royalty free standard,

VP9

is already being deployed as the next generation format for Google’s popular video sharing platform (YouTube) and also targeted at its video communication platform (Hangouts). In addition to the business and deployment advantages of a royalty free standard,

VP9

also contributes to enhanced user experience for video consumption and is driving adoption of higher resolutions like

4K/UHD

enabling stronger growth in online video.
The advantages offered by

VP9

are a key factor driving its adoption in segments of the Digital Media Creation, Distribution and Consumption chain. Applications include:
  • VOD, OTT and Mobile Delivery
  • Real Time Video Communication
  • Mobile Playback
Since 2013, Ittiam has been working on developing a suite of

VP9

products that significantly outperform open source implementations while providing enhanced video quality. Ittiam’s consumer grade high performance decoders for ARM and OpenCL platforms have been widely deployed and are in production in a number of customer products and services making Ittiam the leading software provider for the

VP9

ecosystem. The range of Ittiam’s

VP9

products now include both broadcast grade and consumer encoder products for

Intel x86

and ARM

Cortex Ax

platforms with CPU only and

GPU

accelerated variants.

VP9

OTT Encoder

Ittiam’s high quality

VP9 encoder

for OTT includes two encoder products to address different market segments with varying quality and performance requirements. Additionally, each of these products have implementations targeted at specific platforms to achieve higher levels of performance and provide compelling cost and power benefits. The CPU only version of the encoder will be previewed at NAB 2016 and

Intel VCA

, NVIDIA Tesla based

GPU

accelerated variants will be available later in 2016.

VP9

-PQ Pristine Quality

VP9 Encoder

  • Highest Video Quality encoding, up to 10 bit
  • For premium content,

    offline encoding

  • Up to

    UHD/4K

    offline encoding

VP9

-HS High Speed

VP9 Encoder

  • Speed optimized, Broadcast quality encoding
  • Scales to HD and

    4K/UHD

    Live Encoding

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Related Products

RECENT NEWS

Ittiam highlights the relevance and readiness of VP9 technology for online video at SMPTE 2016
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Ittiam Systems to Demonstrate VP9 Solutions at NAB 2016
Read More

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Insights into VP9 for online video at SMPTE 2016
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MEMBER OF AOM

Highlights

Enhanced Video Quality
Look Ahead Processing
  • For better compression in presence of creative effects
  • Support for Scene Cuts, Fade, Dissolve and Flash
  • Complexity and Scene based perceptual quantization
Improved Performance
Multi-core Scalability
  • Extends scalability beyond tiles based processing
  • WPP support
  • Multi-threading of first pass encoding
  • Across all presets
Advanced Rate Control
  • Improvements in Constant Bit Rate (CBR), Variable Bit Rate (VBR) and Constant Quality encoding mode
  • Better reuse of first pass data for 2 pass encoding
  • Improved buffer compliance and placement of ARF frames
Optimizations
  • Redesigned code for performance improvements
  • Effective use of SSE 4.1, AVX intrinsics
  • Extensive algorithmic and performance optimizations for up to 2x performance gains
Film Grain Noise Preservation
  • Advanced algorithms for noise and film grain preservation
  • Ensures temporal consistency of video in presence of noise

GPU

Acceleration
  • Designed for

    GPU

    acceleration with

    Intel VCA

    and

    NVIDIA Tesla GPU

    s
  • GPU

    acceleration variants coming soon

VP9

Consumer Encoders and Decoders
Ittiam’s

VP9

family of products includes

VP9 encoder

s and decoders for Mobile and Consumer applications. With strategic partnerships in both technology (

Google WebM

) and platform (ARM) fronts,

VP9

consumer codecs deliver class leading performance for real time

VP9

processing on mobile processors.
Consumer

VP9 Encoder

and Decoder
  • Software only and

    GPU

    accelerated decoders for mobile and consumer grade processors
  • Optimized for 32 and 64 bit ARM

    Cortex Ax

    processors with NEON
  • Advanced Multithreading to achieve high performance scaling across cores
  • OpenCL based

    GPU

    acceleration support for ARM

    MALI GPU

    s. Also available on other

    GPU

    s with OpenCL support.
  • Up to HD and

    UHD/4K

    (decoders only) support
  • Error Resilience: exhaustively tested for packet loss errors and bit errors (decoder)
  • Google Android, Apple iOS and Microsoft Windows support
  • Integrated into Android Stage Fright Media Framework (Supports OMX APIs)
  • Integrated into FFmpeg, VLC and GStreamer frameworks
  • For Smartphones, Tablets, Set Top Boxes and other consumer products
  • Customer products with Ittiam IP have shipped in millions of units
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